How to Increase Engagement and Sales on Instagram with Personalized Posts

In the age of fierce competition, personalization is key to engagement and sales on Instagram. Today, companies should closely interact with followers, trying to satisfy their specific needs and meet their high expectations. If you don’t know how to personalize posts on Instagram, check the following useful tips. Believe you or not, they will help […]

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emirates airlines

Success of Arabian airlines in social media – the Emirates case

Arabian airlines, especially Emirates, are a benchmark for many companies. It’s not surprising; they’re one of the leading brands across the globe. There are a few reasons Arabian airlines have achieved so much success. And we’re not only talking about Emirates Airline or Qatar Airways, there are many more than those, e.g. Etihad Airways, Saudia, […]

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Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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