Are you wondering how to create engaging video content? In this article, we’ll go over some of the things you can do to create video content that will keep your audience invested.

Post less, boost your top posts, experiment with new content, host giveaways… Do these sound familiar to you?  These are a few of the important strategies for increasing engagement on Facebook.

Many companies are currently facing a decline in social media engagement. According to last year’s Convince and Convert report, social media engagement only across the U.S. has dropped 4%, while previously it was reported to have grown 7.7% over 9 years.