Facebook is a huge ecosystem and every brand can use it in many ways to promote its offerings. There are Facebook Pages, groups, ads, and many other formats. One usually can’t use them all, not to mention tracking the effectiveness of all those efforts.
Analysis and reporting are inevitable elements of each social media manager’s work. As it can be a tedious and time-consuming task, it’s good to know how to make this whole process smarter and faster. Today, we’ll be looking specifically at Facebook ad reporting. Are you curious about how an ideal report should look like and […]
Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?