Almost every brand that runs social media marketing most probably went for Instagram or Facebook ads at least once. Facebook and Instagram advertising is a great investment, though to make this investment pay off, social media campaigns must be led wisely. Tracking crucial indicators and drawing conclusions should be your priority.
On Monday, October 4th, we all experienced Facebook-owned social channels being unavailable. It made the majority of social media users feel insecure, but the situation impacted people working in the marketing industry even more.
Let’s cut to the chase. The main goal of every company is to increase sales profits and have consistent growth. Most activities and priorities are created specifically to reach this goal. And social media is one way to do so. Most companies use social media channels for raising brand awareness and gaining new customers. But […]