LinkedIn analytics is a bit more mysterious than Instagram or Facebook Insights – it’s a fact.  And while it feels like marketers pay less attention to analyzing this Microsoft-owned social media channel, for many brands LinkedIn can be even more powerful than investing in other, more popular platforms.

Savvy marketers get it – LinkedIn is the platform where customers spend their precious time connecting and engaging with content. Unlike other social media (ahem, Instagram), you can still organically reach your ideal prospects on LinkedIn. No wonder every business wants to learn how to post on LinkedIn.

LinkedIn, alongside Instagram, Facebook, and TikTok, is one of the most popular social media channels. But it also stands out significantly from other social platforms, which makes it a unique place on the internet.