Content is a King in today’s marketing world. No wonder – survey shows it delivers 3 times more leads and costs 62% less compared to traditional marketing. Nevertheless, it would be useless without proper distribution, which is a queen in this arrangement. Content must be targeted to the most accurate audience. Probably all of you […]
It’s that time of year again… We’re not talking about Christmas just yet, but it’s still the official start of the shopping season. Like last year, Sotrender has extended its Black Friday and Cyber Monday and is now celebrating Cyber Week.
Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]