• Why

  If you’d like to know:
  • What is being said and written on the internet about your brand,
  • How your brand is perceived online,
  • What marketing strategies is the competition putting into practice,
  • Who is your target audience,
  • How effective are your marketing campaigns,
  ... or if you’d like to conduct any other atypical analysis related to online communication.

• How

  • What differentiates us is many years of experience gained from various cooperation with consumer brands, agencies, and research facilities
  • Our own databases - we have access to various data sources, not only coming from social media
  • Artificial Intelligence: our own algorithms, machine learning and deep learning models (NLP and Computer Vision)
  • Data Science and Machine Learning Team of more than 10 specialists, led by Dominik Batorski, Ph.D.

• For whom

  • Medium to big agencies and media houses
  • Consumer brands
  • Research facilities
  • Public and non-governmental institutions

What can we do for you

• Artificial Intelligence (AI)

  Our own Artificial Intelligence algorithms can perform text and image analysis, including logo detection, face recognition, emotions on faces and texts on images, automatic images tagging, sentiment analysis and hate speech recognition.

  You can later use the results to analyse your brand’s exposure online or to prepare an automatic summary of your brand’s communication in a given period of time.

  Use case:

  Topic modelling for Collegium Civitas - analysis of discussions on social media regarding coronavirus, including the analysis of hate speech

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• Social media communication

  Our analysis based on data coming from the leading social media channels are much more than just aggregation of data, as they include a variety of expert opinions, such as scientists’ recommendations.
  

  The results can help both assess social media performance, optimize the current strategy and know the target audience better.

  Use case:

  Audience Scan for F-Secure - target audience analysis

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• Other data sources

  Our analyses are not only based on social media data which we acquire via each platform’s API - we also use other sources to acquire data such as Google API as well as other tools.

  What matters is that our methods are fully compliant with international regulations (e.g. GDPR).

  Use case:

  Google Maps analysis for Greggs

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