Just like we mentioned in our last post about the state of the AI industry in Poland, here at Sotrender we have our own Research and Development (R&D) Team. Should you have your own? Why not? What are the benefits of having an R&D team? How can you ensure R&D will contribute to the company’s […]
It is true that marketing is the way through which your business can gain exposure and reach your prospect’s eyes. But the information you present to them determines whether they will engage in a business deal with your brand or they will ignore you.
Wendy’s engages in rapid-fire banter with its customers and competitors. Old Spice is refreshingly weird. Target’s twitter feed is full of self-aware humor. These are just a few examples. For the most part, social media marketing appears to be light-hearted and fun.
If you are an entrepreneur, personal branding is right for you. It is a marketing tool that allows you not only to build a real bond of trust with customers but also to differentiate yourself from competitors. Social media platforms are one of the best ways to build one. As they represent a huge potential […]