Comfortably managing ads on Facebook to make a good first impression

We went over how to provide great customer service over Facebook, but now we want to dig into another aspect of operating your Facebook profile. Managing ad comments is an important component of a successful social media strategy. If you don’t engage with your fans or take care of their consumer needs, what’s to stop […]

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Fighting disinformation, trolls, and bots on social media during COVID-19

The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]

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What cultural institutions can learn about social media management from Coronavirus

Right now, we live in an age where just about anyone with an internet connection can experience culture. Museums, concert venues, theatres, and galleries have regular visitors, but they’re not the only forms of culture. In the digital age, artists commission their art online, while music producers and content creators set up Patreon accounts so […]

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