uber vs careem middle east north africa MENA

Amidst a Heated Competition – Careem & Uber Get Creative

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it’s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well […]

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social media sotrender glossary

Social Media & Sotrender Glossary

We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]

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german federal elections social media - source: http://bilderdienst.bundestag.de/collections/1074628999/_1505991027/?search[view]=detail&search[focus]=3

German Federal Elections on Social Media: Right-Wing AfD Takes Over

On Sunday the 24th of September; this coming weekend, the German federal elections will be held to see who will be taking parliamentary (Bundestag) seats across the country and more importantly which political party or coalition will win majority and nominate a chancellor for Germany – the position currently held by Angela Merkel. Here we’ll […]

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