planning

Things to Remember While Creating Sensitive Social Media Content

Wendy’s engages in rapid-fire banter with its customers and competitors. Old Spice is refreshingly weird. Target’s twitter feed is full of self-aware humor. These are just a few examples. For the most part, social media marketing appears to be light-hearted and fun.

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Social media branding strategies: how to sell more?

If you are an entrepreneur, personal branding is right for you. It is a marketing tool that allows you not only to build a real bond of trust with customers but also to differentiate yourself from competitors. Social media platforms are one of the best ways to build one. As they represent a huge potential […]

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R&D Team – Why is it important for your company?

Just like we mentioned in our last post about the state of the AI industry in Poland, here at Sotrender we have our own Research and Development (R&D) Team. Should you have your own? Why not? What are the benefits of having an R&D team? How can you ensure R&D will contribute to the company’s […]

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