Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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movie, cinema, ticket, fifty shades

5 lessons marketers can learn from the Fifty Shades premiere on social media

Valentine’s Day – people either love it or hate it. But from a marketers’ point of view, everything is worth analysing! So even if you don’t celebrate Valentine’s Day, or don’t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were […]

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Reactions and video posts analysis, relative PTAT and other changes in our app [Product Update]

We hope that you’ve already checked and tested the latest Sotrender design upgrades! Today we’re introducing the next phase of those changes. This part is focused on Facebook metrics which are affected by the new version of their API – but on top of that, we’re very excited to introduce new features and metrics that […]

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