Pepco Success Story: A Social Media Analytics Case Study

The first three months of 2020 have changed digital consumer behaviours in a quick and vital way. The number of social media users and activities are growing faster and faster and many services have shifted to the Internet. How can you use this opportunity? How can you get noticed among other brands or keep a […]

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The Biggest Mistakes Marketers Make on Social Media

Starting out at any job means that you’ll definitely make mistakes. You won’t be familiar with many of the unspoken rules or you won’t know about what sources to trust. You’ll probably come across articles that tell you the best time to post or even what type of content you should post. However, almost none […]

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Simplified tricks to immediately get to know your target audience

Every business should learn more about their audience before they start to market to them. If you’re trying to sell products to the wrong people, you’ll waste each other’s time. This is why it’s crucial that you come up with a strategy targeted at the people who are actually interested in what you have to […]

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