When you’re running a business Page on Facebook, you have a lot of responsibilities to get through. That includes creating content and measuring its effectiveness, managing ads, engaging in conversations with users and, last but not least, managing work of the whole team that works on the Page. Business Manager was Facebook’s way of trying […]
Moderation is a necessary part of managing any social media platform. It is a way of regulating content, responding to concerns, and maintaining the quality of your profile. Without moderation on Facebook, your responses would be disorganized. That means you wouldn’t be able to control your brand image and customer service would decline in quality. […]
Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.