When it comes to social media analytics, there are a lot of different tools out there. It can be difficult to decide which tool is the best for your business. But your choice of software is an important decision that can lead to a deeper understanding of your online performance.
In the game of social media, there is so much more to a winning strategy than just generating pretty content with photos and vector graphics. A comprehensive analytics tool is one of the best ways to distinguish yourself from the crowd.
In this article, we will compare Sotrender and Agorapulse. We will discuss the features of each tool, as well as their pricing options. We will also look at who each tool is best suited for.
What is Sotrender?
Sotrender is a social media analytics tool that provides insights into your social media performance. It enables you to track your social media results on different channels: Facebook, Twitter, Instagram and YouTube. You can get detailed insights into your social media analytics, track your progress over time and see which posts are performing well.
Additionally, you can use Sotrender to track your brand awareness, reach, engagement, and more.
Plus, you can see how your social media performance compares to your competitors. With Sotrender, you can get the insights you need to improve your social media strategies and results.
Sotrender provides a 14-day free trial to anyone looking to try out their product before making a commitment. No credit card is required to sign up for the trial.
Features list
- Detailed Facebook analytics and reporting: Access all paid and organic KPIs instantly
- Recommendations based on data-driven information
- Track competitor performance for paid and organic ads
- Manage multiple accounts in one location
- Track the progress of your performance over time
- Monitor the performance of your Instagram stories, including audience reactions and demographics
- Automate your entire monthly or weekly reporting
- Generate quick reports (sum up your results or compare your performance with competitors)
- Measure your performance against Industry Indexes and Scores
- Manage multiple accounts in one location
- Integration with all the popular social media platforms
- Social inbox to manage your Facebook and Messenger incoming messages
Sotrender saves you time by making report generation an automated process. If you use Facebook ads to drive conversions, Sotrender Ads is the perfect tool for you. Reports are generated in as little as 60 seconds, so your team can spend more time on bigger picture issues instead of time-consuming reporting.
What is Agorapulse?
Agorapulse is a social media management tool that helps businesses manage their social media presence. It provides a suite of tools to help businesses with their social media marketing efforts.
Agorapulse has many features, including scheduling posts, analyzing your social media analytics, managing Facebook ads, and more. With Agorapulse, you can get the insights you need to improve your social media strategies and performance.
Agorapulse offers a free trial to try out the product before making a commitment. No credit card is required to sign up for the trial.
Features list
- Manage multiple social media accounts in one place
- Schedule and publish content
- Analyze your social media analytics
- Generate reports on your social media performance
- Manage Facebook ads
- A/B test your social media campaigns
- Integrate with other marketing tools
- See which posts are performing well
- Social media inbox to manage incoming messages across your accounts
Agorapulse has many features, which is excellent for businesses that want to get the most out of their social media management tool. The ability to A/B test your campaigns is a great way to see what works and what doesn’t work for your business.
Pricing for Sotrender
Sotrender has 4 price points for their product and a free trial for anyone interested in giving it a try. There is a 15% saving on all tiers for clients who pay annually, which is a great way to get the product at a lower price.
Higher tiers allow you to connect more social profiles to the service. Each tier will enable you to exchange profiles at the same rate as the number of profiles allowed. If you have 10 social profiles connected on the growth tier, you can swap 10 times.
Starter tier
- Price: $69/59
- Number of social profiles: 5
- Number of users: 5
- Support options: Live chat and email
- Discounts for additional services: No discount is offered.
- Historical data: Up to 120 days
- Data retention: 120 days
- Analyze Facebook pages: Included
- Competition tracking: Included
- Content performance: Not included
- Social inbox: Included
- PDF reports: Included
- XSLX and PPTX reports: Not included
- Comparison reports for own or competitor profiles: Not included
- Automated recurring reports: Not included
- Logo attached to reports: Not included
- Sotrender Ads add-on: $49
Growth tier
- Price: $129/$110
- Number of social profiles: 10
- Number of users: Unlimited
- Support options: Live chat, email, and phone
- Discounts for additional services: 5%
- Historical data: Up to 180 days
- Data retention: 200 days
- Analyze Facebook pages: Included
- Competition tracking: Included
- Content performance: Included
- Social inbox: Included
- PDF reports: Included
- XSLX and PPTX reports: Included
- Comparison reports for own or competitor profiles: Included
- Automated recurring reports: Not included
- Logo attached to reports: Not included
- Sotrender Ads add-on: $49
Premium tier
- Price: $229/$195
- Number of social profiles: 20
- Number of users: Unlimited
- Support options: Live chat, email, phone, and concierge onboarding
- Discounts for additional services: 25%
- Historical data: Up to 1 year
- Data retention: 2 years
- Analyze Facebook pages: Included
- Competition tracking: Included
- Content performance: Included
- Social inbox: Included
- PDF reports: Included
- XSLX and PPTX reports: Included
- Comparison reports for own or competitor profiles: Included
- Automated recurring reports: Included
- Logo attached to reports: Included
- Sotrender Ads add-on: Included
Ultimate tier
- Price: $389/$331
- Number of social profiles: 40
- Number of users: Unlimited
- Support options: Live chat, email, phone, and concierge onboarding
- Discounts for additional services: 25%
- Historical data: Up to 2 years
- Data retention: 3 years
- Analyze Facebook pages: Included
- Competition tracking: Included
- Content performance: Included
- Social inbox: Included
- PDF reports: Included
- XSLX and PPTX reports: Included
- Comparison reports for own or competitor profiles: Included
- Automated recurring reports: Included
- Logo attached to reports: Included
- Sotrender Ads add-on: Included
Pricing for Agorapulse
Agorapulse has a similar pricing structure to Sotrender, with four tiers that allow you to connect more social profiles as you move up. Prices for Agorapulse are slightly higher than Sotrender, but they offer a free tier for individuals with fewer needs.
Additional profiles are not available on the free or pro tier but can be added to the premium tier. A discount of 20% is applied to those who pay annually.
Free tier
- Price: $0
- Asset library: Not included
- Scheduled posts: 10 posts
- Content labeling: Included
- Unified calendar: Not included
- Bulk scheduling: Not included
- Assign and approve posts: Not included
- Shared calendars: Not included
- Manage Google reviews: Not included
- Social inbox: Limited to 100 items, no Twitter.
- Social CRM tools: Included
- Ads comment monitoring: Limited to 100 items
- Social listening: Not included
- Automated inbox assistant: Not included
- Collision detection: Not included
- Saved replies: Not included
- Social media ROI: Not included
- Data retention: 1 month
- Facebook ROI calculator: Included
- Report exports: Not included
- Facebook competitor analysis: Not included
- Power reporting: Unavailable on the free tier
- Team reports: Not included
- Mobile app: Included
- Support options: Email
- Team workflow: Not included
Pro tier
- Price: $99/$79
- Asset library: Limited to 10 images and 2 videos
- Scheduled posts: Unlimited
- Content labeling: Included
- Unified calendar: Included
- Bulk scheduling: Included
- Assign and approve posts: Not included
- Shared calendars: Not included
- Manage Google reviews: 2 hours sync time
- Social inbox: Limited to 5000 items, 2 hours Twitter sync time.
- Social CRM tools: Included
- Ads comment monitoring: 300 active ads for each social profile
- Social listening: Included
- Automated inbox assistant: Not included
- Collision detection: Not included
- Saved replies: Not included
- Social media ROI: Not included
- Data retention: 6 months
- Facebook ROI calculator: Included
- Report exports: Included
- Facebook competitor analysis: 1
- Power reporting: $29 per month
- Team reports: Not included
- Mobile app: Included
- Support options: Email
- Team workflow: Not included
Premium tier
- Price: $249/$199
- Asset library: Limited to 500 images and 20 videos
- Scheduled posts: Unlimited
- Content labeling: Included
- Unified calendar: Included
- Bulk scheduling: Included
- Assign and approve posts: Included
- Shared calendars: 2 included
- Manage Google reviews: 1 hour sync time
- Social inbox: Limited to 10,000 items, 1 hour Twitter sync time.
- Social CRM tools: Included
- Ads comment monitoring: 600 active ads for each social profile
- Social listening: Included
- Automated inbox assistant: Included
- Collision detection: Included
- Saved replies: Included
- Social media ROI: Not included
- Data retention: 12 months
- Facebook ROI calculator: Included
- Report exports: Included
- Facebook competitor analysis: 3
- Power reporting: $59 per month
- Team reports: Included
- Mobile app: Included
- Support options: Email and live chat
- Team workflow: Included
Enterprise tier
- Price: Custom based on your needs
- Asset library: Up to 50GB of data
- Scheduled posts: Unlimited
- Content labeling: Included
- Unified calendar: Included
- Bulk scheduling: Included
- Assign and approve posts: Included
- Shared calendars: Unlimited
- Manage Google reviews: 5 minute sync time
- Social inbox: Limited to 60,000 items, 5-minute Twitter sync time.
- Social CRM tools: Included
- Ads comment monitoring: More than 600 active ads for each social profile
- Social listening: Included
- Automated inbox assistant: Included
- Collision detection: Included
- Saved replies: Included
- Social media ROI: Included
- Data retention: 24 months
- Facebook ROI calculator: Included
- Report exports: Included
- Facebook competitor analysis: 6
- Power reporting: Included in price
- Team reports: Included
- Mobile app: Included
- Support options: Email, live chat, and phone support
- Team workflow: Included
Sotrender Integrations
Sotrender connects to your social media profiles and analytics to give you insights into your social media performance. Sotrender integrates with the following platforms:
Sotrender can connect to one or multiple Facebook pages and provides detailed analytics on the performance of your social activity on the platform. The analytics includes the following:
- Audience demographics
- User engagement
- Organic and paid reach
- Content performance
- Competitor information provided by Facebook’s API
- Sentiment of user comments
You can also connect to Sotrender’s social inbox. This will level up your community management game by letting you see all your messages, comments, and reviews in one place.
Twitter’s metrics are a goldmine of information — and the best part is, they’re all publicly available! This means that you can compare your own profile to multiple other profiles across the board.
This makes it incredibly simple to compare your brand with your competitors to check how you stack up next to them. You can easily access follower growth, activity, and how users are engaging with your competitors.
By using Sotrender, you can visualize this data to see how your social media activity performs each day.
Pulling data from Instagram is made really simple with Sotrender. One of its important metrics is Activity Index which helps to track an overall engagement on the profile, taking into account particular user activities and weighting them.
One downside for Instagram is that there isn’t a way to access your competitor’s data using their API. But Sotrender has this covered; custom reports can be ordered to track competitor activity, so you can find out what’s working or not working for them.
YouTube
YouTube makes life difficult for integration because they don’t allow access to historical data through their API. They want people to use their in-house analytics for this.
However, Sotrender can provide a detailed analysis of your YouTube performance daily.
Agorapulse Integrations
Agorapulse can provide analytics and reports for social media and give you the ability to schedule posts in advance, similar to Hootsuite and Sprout Social. Agorapulse can integrate with the following tools:
Agorapulse provides analytics for your Facebook page, including detailed information about your posts, fans, and Insights data. You can also use Agorapulse to schedule Facebook posts in advance and measure their performance.
The platform connects with Facebook’s API to give you detailed information about your page performance and activity. Agorapulse’s social inbox can be linked to Facebook to monitor any incoming messages from Facebook pages.
Agorapulse can connect with multiple Twitter accounts to monitor tweet performance and user engagement. Schedule tweets in advance by using Agorapulse to bulk schedule. With Agorapulse, you can store reusable content such as images, tweet screenshots and videos in the asset library.
Agorapulse’s social inbox can be connected with Twitter, but there is a delay in retrieving information that is linked to the level of your account.
Instagram’s API limits how you can interact with it. Scheduling posts with a social media scheduling tool can only be done through an Instagram business account. And you should only use a certified Instagram partner, which Agorapulse is. Otherwise, you run the risk of running afoul of Instagram.
Alongside scheduling posts, you can schedule reporting using Agorapulse. Set a time and date for weekly or monthly reporting using the Power Reports function. You’ll have all the information you need ready to go.
YouTube
Agorapulse can be used to schedule videos to be published on your YouTube channel. This feature is handy for those who want to post their videos on multiple channels, including LinkedIn and Facebook. It can save you time manually importing all the details to each platform.
Reporting is available on Agorapulse due to the limitations of YouTube’s API. However, you can connect YouTube to the social inbox and set up social listening to monitor user comments.
Agorapulse also connects with LinkedIn, giving you the ability to schedule posts for the platform in advance. They note that uploading videos to LinkedIn may result in degraded quality because the website compresses videos.
You can also use Agorapulse to report on analytics, including impressions, clicks, and comments. These reports can be scheduled and sent to you weekly or monthly.
Who is Sotrender for?
Sotrender is a platform you need to check out if you’re serious about social media. It provides detailed reports about your social media activity to see what’s working and what isn’t. The platform is aimed at businesses and marketing professionals who want to track their social media performance and improve their strategies.
With Sotrender, you can see how your posts perform, track your engagement rate, and even compare your performance to competitors. Sotrender is a trusted brand with clients such as Aviva, Santander, Decathlon, and Discovery.
The platform is helpful for businesses of all sizes, with a tiered pricing system that offers additional social profiles and user access based on your needs. Small businesses will find that the starter package has everything they need. At the same time, enterprise companies will be well serviced by the ultimate tier.
Who is Agorapulse for?
Agorapulse is a social media management tool that provides analytics, reporting, and scheduling features for social media platforms. The platform is aimed at businesses and marketing professionals who want to optimize their social media strategies.
Even those at the start of their journey, the entrepreneur doing it by themselves, can get started with Agorapulse, which offers a free but limited tier to get people started with social media scheduling.
The free tier is very restricted. It is likely that users will quickly outgrow the features available on this tier. After moving up to the Pro tier, more features will be unlocked.
Final Thoughts: Sotrender vs. Agorapulse
Both Sotrender and Agorapulse are great tools for businesses and marketing professionals who want to track their social media performance and improve their strategies. Sotrender is an excellent choice for those who want detailed reports about their social media activity.
Agorapulse is a better choice for those who want to optimize their social media scheduling strategy. However, the platform has some limitations regarding reporting, which is not as detailed or precise as the reports generated by Sotrender.
Level up your social media game by signing up for the Sotrender 14-day free trial today. Try out some of the best social media reporting features available today.
Ioana Wilkinson
Jenna Bunnell
Klaudia Żyłka
