When it comes to social media analytics, there are a lot of different tools out there. It can be difficult to decide which tool is the best for your business. But your choice of software is an important decision that can lead to a deeper understanding of your online performance. In the game of social […]

In the times when businesses are competing for attention in social media, there’s a growing need for social media analytics. With billions of users and a huge number of companies aiming to promote their businesses effectively, achieving visibility in social media is harder than ever. Here comes a social media analytics tool which can help […]

We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]