Moderation is a necessary part of managing any social media platform. It is a way of regulating content, responding to concerns, and maintaining the quality of your profile. Without moderation on Facebook, your responses would be disorganized. That means you wouldn’t be able to control your brand image and customer service would decline in quality. […]

Businesses on social media recognize the importance of making sure their customers are satisfied. Your brand’s representation on social media can determine whether or not you will have a loyal follower base. That’s where Facebook social customer service comes into the picture.

Social media is a powerful tool for businesses, and there is a considerable amount of faith in this platform. However, few entrepreneurs entirely understand what it has to offer. According to Sprout Social, 93% of marketers use Facebook ads to promote their brands.