Facebook is a huge ecosystem and every brand can use it in many ways to promote its offerings. There are Facebook Pages, groups, ads, and many other formats. One usually can’t use them all, not to mention tracking the effectiveness of all those efforts. 

Social media marketing might seem easy, but in fact, it involves a lot of complex tasks. You usually start off with a strategy for your social media channels, then you analyze their performance, prepare summary reports and finally, decide on how to optimize your activities to achieve better results. We all know that it takes […]

For every business on social media, it is essential to know whether social media marketing efforts are paying off, analyze the current performance, and plan. When you determine what’s working well and what areas you need to improve in your business, you’ll be able to get good results.