For every business on social media, it is essential to know whether social media marketing efforts are paying off, analyze the current performance, and plan. When you determine what’s working well and what areas you need to improve in your business, you’ll be able to get good results.  You know well that random social media […]

As a business owner, you should be concerned with the growth of your organization. Your marketing strategy is vital to your continued growth. Analytics are a powerful window into the effectiveness of that plan.  Facebook analytics are an especially critical element of growth marketing. Your social media strategy is a great way to get your […]

Marketers know that measuring engagement metrics is important for an efficient social media strategy, but do you know why? For starters, checking your user engagement metrics allows you to see how loyal your fans are to your brand. In this post, we’re going to look into the reasons why high engagement rates on Facebook are […]