Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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movie, cinema, ticket, fifty shades

5 lessons marketers can learn from the Fifty Shades premiere on social media

Valentine’s Day – people either love it or hate it. But from a marketers’ point of view, everything is worth analysing! So even if you don’t celebrate Valentine’s Day, or don’t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were […]

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Top UK Cities on Facebook

The Who’s Who of UK Cities on Facebook

Social media is a key part of everyday life nowadays, even for cities! This proper presence is of utmost importance to promote their attractions, events and what unique aspects the city has to offer. From the early hours of the morning to the earliest hours of dawn till well beyond the witching hour, each city offers […]

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