On April 4th, without prior notice, Facebook disabled access to some data in both the Facebook and Instagram APIs. This change is a major challenge for many tools that are used to manage profiles and analyze their stats. Fortunately, the restrictions put in place don’t affect Sotrender’s users much.

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

Valentine’s Day – people either love it or hate it. But from a marketers’ point of view, everything is worth analysing! So even if you don’t celebrate Valentine’s Day, or don’t like Fifty Shades, there are still many lessons to be learned from the Fifty Shades premiere on social media channels. Just how successful were […]