Analysis and reporting are inevitable elements of each social media manager’s work. As it can be a tedious and time-consuming task, it’s good to know how to make this whole process smarter and faster.  Today, we’ll be looking specifically at Facebook ad reporting. Are you curious about how an ideal report should look like and […]

Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?

Almost the whole world has been speaking loudly about the war in Ukraine for more than three weeks now. Almost, because there is one country that hides behind a possible new iron curtain and changes the narrative about current events in Ukraine – Russia. Arnold Schwarzenegger, an actor turned politician, has recently sent out a […]