It’s finally here, Cyber Week at Sotrender!

It’s that time of year again… We’re not talking about Christmas just yet, but it’s still the official start of the shopping season. Like last year, Sotrender has extended its Black Friday and Cyber Monday and is now celebrating Cyber Week.

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How to Analyse Reach & Impressions in Social Media [A Beginner’s Guide]

Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]

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Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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