When should I post on Facebook? Best posting times for industries in the UK

You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]

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Social media and topic modeling: how to analyze posts in practice

There is a substantial amount of data generated on the internet every second – posts, comments, photos, and videos. These different data types mean that there is a lot of ground to cover, so let’s focus on one – text.

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Simplified tricks to immediately get to know your target audience

Every business should learn more about their audience before they start to market to them. If you’re trying to sell products to the wrong people, you’ll waste each other’s time. This is why it’s crucial that you come up with a strategy targeted at the people who are actually interested in what you have to […]

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