Simplified tricks to immediately get to know your target audience

Every business should learn more about their audience before they start to market to them. If you’re trying to sell products to the wrong people, you’ll waste each other’s time. This is why it’s crucial that you come up with a strategy targeted at the people who are actually interested in what you have to […]

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Fighting disinformation, trolls, and bots on social media during COVID-19

The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]

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Popularity of #stayathome and local equivalent hashtags on Instagram in Europe [INFOGRAPHIC]

#quedateencasa, #resteralamaison, #iostoacasa… With the help of these hashtags, the Spanish, French and Italians are encouraging their fellow citizens to stay at home during the pandemic. We analyzed how often people used the #stayathome hashtag in local languages in countries most affected by the pandemic in Europe, as well as in Sotrender’s homeland – Poland. […]

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