Instagram Influencer analysis: can brand logotypes and sponsored content hurt engagement?

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

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When should I post on Facebook? Best posting times for industries in the UK

You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]

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Social media and topic modeling: how to analyze posts in practice

There is a substantial amount of data generated on the internet every second – posts, comments, photos, and videos. These different data types mean that there is a lot of ground to cover, so let’s focus on one – text.

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