family, values

What does your target audience value the most? [Listonic Case Study]

We’re certain that the majority of marketers already know how important the ongoing process of recognizing and understanding their target audience is. There are many reasons for that, but the main one speaks for itself: the increase in sales profits. At Sotrender, we see the increasing trend within many companies, regardless of size, to broaden their […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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Photo via ESL Cologne 2015 - eSports Stadium

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many people also still consider gamers as lazy people sitting in their basements in front of their […]

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