How Social Media Has Redefined the Fitness Industry

As a millennial female from Los Angeles, I know my Instagram game through and through. I know when to post my pictures to get the most likes. I know which of my followers I can count on to hype me in comments. I can probably guess how many viewers all of my stories will have.

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Facebook Hashtags: What Every Marketer Needs to Know

To use or not to use… that’s the question. Hashtags on Instagram and Twitter are simple: you gotta use them. But hashtags on Facebook? That’s not so clear cut.

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Quick Guide to Identifying Bots and Trolls on Social Media

Facebook recently stated that it identified and deleted over 1.3 billion fake accounts over the past 2 quarters. Twitter regularly deletes inactive and fake accounts, deleting on average 6% of all accounts per cleanup.  So how can you identify fake accounts, bots and trolls in social media? When should you react?

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