Photo via ESL Cologne 2015 - eSports Stadium

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many people also still consider gamers as lazy people sitting in their basements in front of their […]

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Next Interest Analysis

Next Interest Analysis – Getting to know your audience

On social media, it’s important to know what your fans are interested in. Whether on Facebook or Twitter, no brand or business exists in a vacuum; there’s always someone else trying to catch your audience’s attention. That can come in the form of social media influencers, mutual interests, or your competition. So how your customers […]

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Social Media Measurement

Social Media Measurement 101 – 11 basic definitions you need to know

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]

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