We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, […]
What would be your preferred strategy when it comes to launching a successful marketing campaign? The chances are high that no matter what you will promote, you will do it via social media channels.
Social media is a powerful tool for businesses, and there is a considerable amount of faith in this platform. However, few entrepreneurs entirely understand what it has to offer. According to Sprout Social, 93% of marketers use Facebook ads to promote their brands.