Why Facebook Engagement Matters And How You Can Increase It

Marketers know that measuring engagement metrics is important for an efficient social media strategy, but do you know why? For starters, checking your user engagement metrics allows you to see how loyal your fans are to your brand. In this post, we’re going to look into the reasons why high engagement rates on Facebook are […]

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Despite an intent to go viral on Telegram, Schwarzenegger reaches mostly the Western world

Almost the whole world has been speaking loudly about the war in Ukraine for more than three weeks now. Almost, because there is one country that hides behind a possible new iron curtain and changes the narrative about current events in Ukraine – Russia. Arnold Schwarzenegger, an actor turned politician, has recently sent out a […]

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Instagram Influencer analysis: can brand logotypes and sponsored content hurt engagement?

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

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