Retailers in the UK – Can social media be their saving grace?

In the past few months, retailers in the UK have been facing a lot of issues. Some retailers have been hit really hard with an overall drop of 6% in shoppers in March 2018 as reported by the Guardian. While there were several factors affecting the recent declines in the past months, there hasn’t been […]

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eSports in the UK – FIFA Fever

The Brits are well known for a lot of things in the world; their tea drinking habits, their accent which many think is one rather than the tens of accents prevalent across the UK and football (none of that fake soccer stuff), also known as footy. Since football is such a popular sport in the […]

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Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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