How to Measure Your Business Success on YouTube?

We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, […]

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How to make sense of YouTube analytics data and use it to grow your business

  YouTube is a force to be reckoned with. They have 400 hours of video content uploaded every minute and 1.9 billion active users logged in. With so much content being created, you have to make sure that your content stays relevant, and the best way to check it is with a YouTube analytics tool.

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How to Analyse Reach & Impressions in Social Media [A Beginner’s Guide]

Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]

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