Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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A successful YouTube channel – 12 things to remember and 5 things to forget.

YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? The total number of people who use YouTube is 1,300,000,000, with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.

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Measuring Engagement in Social Media

One of the most important questions in social media is “How do I measure engagement effectively?” Every social platform has their own way of showing how engaged their users are by your activities. But that’s just not enough sometimes. So in this article, we’ll show you how you can measure your engagement effectively with Sotrender […]

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