Anti-trends 2017 – what will NOT happen in social media?

Here at Sotrender, we understand and appreciate the power of trends. We analyze them all the time, but we also like doing things a bit outside of the box. So, while everyone is asking about social media trends, we asked some influencers what definitely WON’T work in social media in the upcoming year.

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Benchmarking – What is it really?

In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every brand’s social media performance.

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Last Christmas

Christmas hit on Facebook (Last Christmas by Wham)

You can always tell that Christmas is coming when you start hearing Christmas songs everywhere you go. Love em or hate em, they are a staple of the holiday tradition. We got a little curious about them, so for fun we decided to analyze one of them most essential Christmas songs: Last Christmas by Wham. […]

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