The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]

#quedateencasa, #resteralamaison, #iostoacasa… With the help of these hashtags, the Spanish, French and Italians are encouraging their fellow citizens to stay at home during the pandemic. We analyzed how often people used the #stayathome hashtag in local languages in countries most affected by the pandemic in Europe, as well as in Sotrender’s homeland – Poland. […]

Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can […]