rzutki, cel, target

Storytellers (PTAT – People Talking About This) – The metric that shouldn’t exist?

Facebook and its advertising system is always the source of doubt and controversy. The reasons for that include the system’s size, complexity, and the varying levels of user education. But let’s not forget one of the most important reasons: sometimes the social media giant doesn’t give users enough of an explanation. Because of this, one […]

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uber vs careem middle east north africa MENA

Amidst a Heated Competition – Careem & Uber Get Creative

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it’s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well […]

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family, values

What does your target audience value the most? [Listonic Case Study]

We’re certain that the majority of marketers already know how important the ongoing process of recognizing and understanding their target audience is. There are many reasons for that, but the main one speaks for itself: the increase in sales profits. At Sotrender, we see the increasing trend within many companies, regardless of size, to broaden their […]

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