6 Instagram tools that every ecommerce marketer should know about

Managing an Instagram profile is not a piece of cake, even though many may think so. It consists of many elements, which have to happen in the proper order and at the proper time, especially when it comes to an e-commerce brand. You can’t postpone Christmas and you can’t post content about Christmas offers 2 […]

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Instagram Influencer analysis: can brand logotypes and sponsored content hurt engagement?

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

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Instagram Reels: can Instagram compete with TikTok?

It looks like TikTok might have to compete with Instagram from now on. Instagram released a new form of video post called Instagram Reels. So how is it different from Instagram Stories and regular video posts? We’ll explain everything you need to know about Reels and how it compares to TikTok from a marketing perspective.

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