Even if you know a lot about your competitors, you might have the impression that you should and could know a little bit more. You can never know your competitors well enough and there’s always room for improvement, so it is important to track competitors in the world of marketing.
Social media has irreversibly changed marketing. For many industries it’s become the core of their communication, client services, or even sales. At the same time people are better understanding social media, resulting in a higher need for better measurement. Because of this, we at Sotrender decided to create our own API and share access with […]
Brands and businesses love running contests on Facebook. We’re sure you can’t go more than a few days without seeing one pop up in your feed. And it’s no wonder they so popular; they can can increase your engagement, generate leads, and gives something back to your audience. That is, as long as your contest […]