A/B testing is not a new term. The first A/B test was performed over 300 years ago. James Lind conducted a clinical trial in 1747 to show that lemons and oranges are cures for scurvy. Skipping a few years, Google used A/B testing to see which shade of blue was suitable for their ad campaign. […]
Black Friday is one of the biggest shopping days of the year. Consumers spent a whopping $886.7 billion on Black Friday in 2021, more than 14% of what they spent in 2020. As a result, most retailers that relied on their brick-and-mortar stores have shifted to ecommerce, increasing the competition for customer attention.
For every business on social media, it is essential to know whether social media marketing efforts are paying off, analyze the current performance, and plan. When you determine what’s working well and what areas you need to improve in your business, you’ll be able to get good results. You know well that random social media […]