LinkedIn is the largest professional platform with over 930 million users. It is an invaluable tool for businesses that not only helps to advertise their offerings but also builds long-lasting connections and relations with their audiences.

Younger generations are quickly drifting from good-old Google to social media sites for brand discovery. For these young adults who are all set to enter the business world, social media is the new cool to explore trends and search for products.

LinkedIn analytics is a bit more mysterious than Instagram or Facebook Insights – it’s a fact.  And while it feels like marketers pay less attention to analyzing this Microsoft-owned social media channel, for many brands LinkedIn can be even more powerful than investing in other, more popular platforms.