6 Ways to Combine the Power of Black Friday Social Media and Email Campaigns (+Examples)

Are you promoting your products on social media and through email for Black Friday sales?

Use social media to connect with your target audience during the holiday season. Email campaigns can help you engage your subscribers and spread festive cheer.

Learn how to combine your Black Friday social media campaigns and email marketing to create a lead-generation powerhouse.

Why Do Black Friday Social Media Posts Matter?

Black Friday social media content reminds your target audience about the holidays. You can post content to promote the sales and discounts that come with it.

By posting about Black Friday, your audience will be ready to join in on the shopping frenzy once the day comes. As a result, you can drive more sales for your business.

Black Friday social media posts also allow you to reach more people. Believe it or not, ‌tons of consumers look for Black Friday deals. They can search relevant hashtags on social media using relevant hashtags like:

  • #BlackFriday
  • #BlackFridaySales
  • #BlackFridayDeals

Using hashtags can increase your reach and make your posts go viral.

Black Friday content also allows you to:

  • Provide real-time updates
  • Interact with your audience
  • Encourage user-generated content (UGC)

These factors show how important it is to connect with people. This builds trust with your audience. As a result, they’re more likely to buy your products or services.

Start analyzing your social media results

6 Types of Black Friday Social Media Campaigns (With Examples)

Are you ready to take your Black Friday social game to the next level? Here are six different examples to inspire your next campaign. 

1. Giveaways and Contests

Giveaways and contests offer an engaging way for your business to pay it forward. This shows your audience that you’re more than a business looking to make sales. You’re also a company that wants to give back to its valued customers.

The possibilities are endless when it comes to social media giveaways. Use channels like Facebook, Instagram, or X to promote your giveaways.

55.8% of brands run giveaways on many social media channels. So, there’s value in using several platforms to get the most out of your Black Friday marketing spend.

Different types of social media giveaways/contests include:

  • Photo contests: Customers can enter photo contests by posting a creative picture. You choose the best photo and give the winner a prize.
  • Sweepstakes: Participants enter through a submission form. Choose the winner at random and offer a very valuable reward.
  • Holiday giveaways: Followers enter a holiday-themed contest or giveaway. They’ll get a chance to win an exclusive holiday bundle. You give them an action to complete, such as following your page or liking a post. Then, choose a winner.
  • Caption contests: Get social media users to create a caption with an image, video, or graphic. Pick the best caption or draw a winner.
  • Tag a friend to enter: Have your audience tag their friend(s) in the comments of your post. The more people your followers tag, the more people will see your post.
  • Scavenger hunts: Give your followers a list of tasks to win a prize. They can search for things related to a specific holiday (Thanksgiving or Christmas).
  • Trivia contests: Ask your audience a series of questions or one difficult question. Give the grand prize to the first person who gets the correct answer.

Steady Clothing offers its followers a chance to win a $500 gift card. To enter, users must follow the brand on Instagram and use the hashtag #SteadyContest.

2. Give Your Followers and Subscribers Early Access to Black Friday Offers

Exclusivity wins people over. Give your followers and email subscribers early access to Black Friday offers. This will make them feel valued.

You can offer exclusive deals to reward loyalty and encourage continued engagement. All the while, your audience will feel like you care about their shopping experience.

To execute this strategy, start your Black Friday social media campaigns early. This will allow you to create effective content. And people will see in enough time to take advantage of your offers.

It’ll also give you a chance to take advantage of social media algorithms. Why? Because posting your content helps you boost engagement. This makes it more likely for algorithms to show your content to users.

To prevent supply chain problems, start your social campaigns early. This helps customers make informed purchasing decisions in advance.

“If you want to sell something in November, promote it in October.” Hims, a wellness brand, follows this mantra.

Hims promotes its hair-loss products on social media before Black Friday.

3. Community-Inspired Campaigns

Social media is all about building community. So, why not create community-inspired campaigns in time for the busiest shopping day?

Consider these ideas:

  • Exclusive community discounts or rewards for loyal customers
  • Collaborative social media events or live streams
  • Interactive polls, quizzes, or surveys
  • Cause-related campaigns
  • User-generated content

Spark conversations and encourage meaningful interactions with engaging captions.

You can write captions from scratch. Or you can use an Instagram caption generator to create captivating captions. These captions can inspire your audience to take part in your Black Friday offers.

4. Email Subscription Incentives

There are many ways to entice your social media followers to subscribe to your email list. Provide:

  • Exclusive Black Friday offers
  • Limited-time giveaways
  • Freebies or samples
  • Special discounts
  • Gifts

Safe Journey Car Seats, a UK car seat retailer, invites followers to sign up for its mailing lists. By doing so, they’ll receive early access to Black Friday offers.

5. Countdown/Limited Sales

Countdown/limited sales create a sense of urgency for any social media campaign.

You can use this tactic when promoting your Black Friday offers. Why does this work so well? Because setting a time limit or limited quantity can boost conversion rates.

Tech-themed clothing brand I Work In Tech offers up to 50% off on its products. This social media post shows that the offer won’t last long.

6. Partner With Creators and Influencers

Content creators and influencers have a large following on social media. This means a lot of people trust what they have to say.

You can make use of this by having popular people promote your brand and products. This includes advertising your Black Friday deals.

Make sure to find people who connect with your audience and know your brand’s products.

Consider using Instagram and TikTok influencer marketing. Keep the different audiences in mind. Going for a younger audience? TikTok may be best for your influencer marketing strategy. Instagram is more suitable for a wider age range, between 18 and 34.

Influencer Rocio Soria promotes Milani Cosmetics in the below Instagram post.

Black Friday Marketing Strategy Tips

To maximize your reach and generate sales on Black Friday, use these marketing tips.

Encourage Opt-ins and New Followers

Wondering about the best Black Friday email marketing tips? Encourage opt-ins and new followers to reach a wider audience for Black Friday.

To attract customers, offer an early-bird special. They can follow your social accounts or sign up for your email newsletter. In return, they get a special Black Friday discount code. Or you can link arms with a courier service. That way, you can offer discount codes for free shipping. 

And work on growing your customer base before Black Friday. In the months leading up to the big shopping frenzy, you’d run campaigns with that goal.

A/B Test Different Creative Strategies

A/B testing involves testing different content variations against each other. The goal is to see which one gets the most engagement and conversions.

Try different formats, like short-form videos, to see which ones engage people the best.

In your creatives, lean into value propositions. This will be key in the upcoming Christmas season. After Black Friday offers end, you can emphasize these value propositions in your ads:

  • Post-Black Friday promotions or clearance sales
  • Shopping cutoffs for last-minute purchases
  • Hassle-free returns and exchanges
  • Wish lists
  • Gifts

Streamline With Automation Tools

There are a variety of tools you can use to streamline your Black Friday marketing campaigns.

Use tools to help you manage many social media platforms and plan posts ahead:

  • Social media schedulers like Later to save time and ensure consistent posting
  • AI tools (text-to-speech, AI content writing, etc.)
  • Email marketing tools
  • Analytics tools

Sotrender is a tool that helps you track KPIs about your social media performance. Use analytics to uncover key insights about your content efficiency and audience preferences. This is a crucial need during the busiest shopping season of the year.

top performing posts by sum of activities

Content analysis in Sotrender

Start analyzing your social media results

Leverage Segmentation: Different Promotions for Different Audiences

Create different promotions for different audiences in your Black Friday social media campaigns.

You can do this by learning about the different segments of your customers. Analyze their buy history, interests, shopping behaviors, purchasing frequency, and other data.

For example, a department store might highlight different deals for different customer interests.

It might promote perfumes and different fragrances to one segment of customers. For another segment, it might highlight the latest fashion deals.

Black Friday campaigns perform best across many digital channels for the greatest impact. Your social media can hype up the deals. Your emails serve as direct reminders to your segmented subscribers.

Why not tap into the expertise of email marketing consultants? These consultants can optimize your email content for each audience segment. They can also suggest ways to promote those emails on social platforms.

For instance, share a sneak peek of your email content on social media. Or use email-exclusive promo codes in your social ads to track conversions.

Ranktracker hits the nail on the head with their early-access Black Friday email. Who’s their target for a discounted premium plan? Users who tried the free trial but never converted. 

early-access Black Friday email example

Start Planning (and Scheduling) Your Black Friday Social Media Campaigns

To reach your target audience during the holidays, you need a well-organized campaign.

Planning your Black Friday social media posts can help you do this.

To plan and schedule posts, follow this format: Reinforce your mission. Align with business goals. Create impactful content. Use automation tools.

Start analyzing your social media results


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