Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]
Your presence on the Internet is key to your success, greatly helping to bring in more clients. That’s why social media has become such an important factor in marketing strategies for nearly every brand. But is maintaining your presence on Facebook and running your website enough? Not really. There are a few more things you can […]
How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial for your brand (and those you really understand the meaning of).