Tracking Twitter marketing analytics is critical to know what’s working and what isn’t. Although Twitter Analytics seems simple, it’s elusive to many social media marketers. Often, marketers get lost tracking vanity metrics that have no bearing on their strategy.

There’s a chance that auditing your Twitter performance isn’t your favorite task. Am I right? No wonder… We – creative folk – are much better at creating things, and that’s exactly why we manage social media. On top of that, performing an audit when you’re not an auditor is simply a tough thing to accomplish. […]

The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]