The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]

The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]

Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.