The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]

Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.

Being witty and having the ability to compose interesting tweets is not enough to keep people interested and get your message across. However, when you attach hashtags, your chances of reaching more people double. Hashtags are essential in getting your message across to your target audience. Their purpose is to streamline your tweets in such […]