Rule 40 - 2018 Winter Olympics

PyeongChang 2018 – How not to anger the Olympic overlords with your social media posts (The Return of Rule 40)

The PyeongChang 2018 Olympic Winter Games are right around the corner, so get ready for a ton of social media posts about it. Everyone loves watching the games, talking about it, and supporting their favourites athletes. Marketers are especially interested; there’s no better time to display your product than when everybody is watching! But being […]

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Internet’s Reaction to Star Wars: The Last Jedi [INFOGRAPHIC]

The wait is finally over! The second instalment in the latest chapter of the Skywalker Saga has arrived and rules this galaxy. At Sotrender, we checked how “The Last Jedi” was welcomed by the Internet community. Is it as hot topic as “The Force Awakens” two years ago? Is Johnson’s movie as exciting for moviegoers and […]

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uber vs careem middle east north africa MENA

Amidst a Heated Competition – Careem & Uber Get Creative

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it’s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well […]

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