It’s about time. Sotrender is proud to introduce Instagram Analytics – the best way to measure the performance of your Instagram profile. Instagram is constantly getting bigger, having quickly become one of the most popular social media platforms on the market. As an integral part of the social media landscape, we’ve decided to make sure that you can analyze all the data from it that you need.
I’m incredibly delighted with this latest addition to the Sotrender arsenal, even though it took us 6 months to complete. This was due namely to Instagram having a more limited API compared to other platforms such as Facebook, for example. It was harder for us to do what we want to do and it resulted in one of our hardest projects to date. But in the end we managed, and we couldn’t be happier.
Instagram is one of the most important social media platforms around. More and more people are being drawn towards visual content rather than text. Instagram has become the perfect staple for this increase in demand for visuals. It allows users to easily upload images from their smartphone. It also boasts a ton of editing features than can make your average joe look like a pro photographer. You can even share all your uploaded photos to other social media platforms such as Facebook or Twitter; no need to fumble around between them. Instagram provides a simple and straightforward alternative that is perfect for businesses to promote their brand. As long as they have quality visual content to share, that is.
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So what does the Instagram panel let you do in Sotrender? Similar to our other platforms, the Instagram panel shows you data and charts showing you your reach, content, as well as how they are performing. You can analyze your amount of followers and how much they’ve grown of over selected period, or see how engaging your posts have been recently. You can also have a look at the content you’ve been posting and compare posts to see what’s working for you and what isn’t. If you’re familiar with other channels, Instagram will be easy to get started with. And of course, we’ll give you a bunch of tips on how you can efficiently improve your actions on Instagram.
One of the coolest features, however, is the ability to analyze your hashtags on Instagram. We’ll tell you which one’s are getting the most engagement and which ones aren’t. It will help show you which hashtags you should be using, and which ones you’ll want to stop using. It’s an invaluable feature when trying to reach the highest amount of people from your desired audience.
I’m very happy to finally be able to introduce Instagram in Sotrender. As a social media analytics company, it’s important for us to stay up to date with all the popular trends and important platforms. And right now, Instagram is one of those trending and important platforms. It’s still in beta version, but we’re working hard to enable more features like automatic PDF reports (similar to those available for Facebook, Twitter and YouTube), as well as my personal favourite – data-driven tips.