Instagram Influencer analysis: can brand logotypes and sponsored content hurt engagement?

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

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Instagram Reels: can Instagram compete with TikTok?

It looks like TikTok might have to compete with Instagram from now on. Instagram released a new form of video post called Instagram Reels. So how is it different from Instagram Stories and regular video posts? We’ll explain everything you need to know about Reels and how it compares to TikTok from a marketing perspective.

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Food delivery apps and fast-food chains during lockdown: Instagram Analysis

Last time you were here, we analyzed Instagram API data to see how the beauty salon and fitness center industries adapted to the lockdown. We suspected that they would be impacted by the COVID-19 lockdown, and we were right. Now, we are going to check how fast-food chains and delivery apps were affected by the […]

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