It looks like TikTok might have to compete with Instagram from now on. Instagram released a new form of video post called Instagram Reels. So how is it different from Instagram Stories and regular video posts? We’ll explain everything you need to know about Reels and how it compares to TikTok from a marketing perspective.

Last time you were here, we analyzed Instagram API data to see how the beauty salon and fitness center industries adapted to the lockdown. We suspected that they would be impacted by the COVID-19 lockdown, and we were right. Now, we are going to check how fast-food chains and delivery apps were affected by the […]

We’ve shown you the ways that COVID-19 has changed general consumer behavior and how businesses started to adapt to it. Now, we wanted to take a deeper look into how specific industries were affected, how their content strategies interactions between their followers and brands have changed.