Social Media Copywriting: How to Compose Text for 3 Different Channels

The distinctive feature of social media content is that every single post is a story. That’s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business’ profile.

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Popularity of #stayathome and local equivalent hashtags on Instagram in Europe [INFOGRAPHIC]

#quedateencasa, #resteralamaison, #iostoacasa… With the help of these hashtags, the Spanish, French and Italians are encouraging their fellow citizens to stay at home during the pandemic. We analyzed how often people used the #stayathome hashtag in local languages in countries most affected by the pandemic in Europe, as well as in Sotrender’s homeland – Poland. […]

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12 myths about how Instagram and its algorithm work

How Instagram’s algorithm works is still a bit of a mystery for many Instagram users. But Instagram recently provided some answers to clear things up. And even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying […]

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