FMCG
Sotrender helps FMCG brands track campaigns, analyze results, and outsmart the competition – without drowning in spreadsheets. It's how you go from "nice post" to "shelf's empty".
Managing multiple products, campaigns, or regions? No
problem. Sotrender pulls together all your results from Facebook,
Instagram, TikTok, and more – so you can track
performance without tab overload or platform hopping. Running
influencer campaigns? Monitor their posts right alongside your
own. See who's truly driving reach, clicks, and conversions –
and who's just coasting.
Even better: benchmark against direct competitors to spot gaps, wins, and untapped growth opportunities.
Some content gets claps. Some gets carts. Sotrender helps you figure out what actually moves people to buy – and what's just burning budget. Zoom in on campaigns that convert, filter by engagement type, and understand the real impact of your best-performing creative. Plus, get a peek at what your competitors are posting – and how it's working out for them.
Tracking is fine. But knowing what to fix? That's where the money is. Sotrender analyzes your CPC, CPM, CTR, and more – in real time. Then it benchmarks your results against other FMCG players so you're never in the dark. What happens next? Our AI-powered engine gives you actionable suggestions – audiences to refine, placements to pause, budgets to rebalance. It's smarter than Meta's automation – because it works for you, not the algorithm.
Big meeting coming up? Retailer check-in? Campaign wrap-up? Skip the screenshots and PowerPoint panic. Sotrender builds branded, clean reports in seconds – or auto-sends them on your schedule. Whether it's your agency, your CMO, or your cross-functional team, everyone gets what they need. Instantly.
Sotrender is an invaluable source of insights
Head of Communication, Pasibus
Launching a new campaign? Reporting back to retail? We'll build exactly what your team or stakeholders need – with the metrics that matter.
We'll show you what's possible
