Benchmarks & competitive analysis

See how your brand performs against the market and the competition

Competition on social media never sleeps. Every day, your competitors publish content, test new formats, and invest budgets in advertising.

Our analyses help you understand who is truly winning audience attention – who spends more, and who spends smarter. You'll see how your brand compares to the market – and where to focus your next actions to gain a real competitive advantage.

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Analyze your competitors' social media communication

– identify the content types and formats that deliver their strongest results

Examine competitors' advertising activity across the Meta ecosystem, as well as TikTok and Google

– uncover their media strategies, estimated budgets, and highest-reach ads

Identify your brand's strengths and weaknesses against the market

– highlight the areas worth reinforcing in your communication strategy

Conduct industry and product-category analysis

– define key trends, challenges, customer needs, and the hottest discussion topics

Analyze online narratives and conversations

– understand how audiences perceive your brand and your competitors

Identify communication gaps

– reveal what the market is talking about – and where your brand remains silent

Analyze brand and topic co-occurrence

– e.g. your brand versus competitors in the same conversation contexts

Identify niche players

or new brands entering the market

Use the insights to →

Optimize advertising budgets and channel selection

Evaluate the effectiveness of campaigns and communication strategies

– both yours and your competitors'

Design actions that clearly differentiate your brand from the competition

Adapt your offer and messaging to current audience needs, expectations, and market realities

Understand industry trends and future development directions

Refine your offer and individual product categories

Monitor brand reputation and progress and benchmark results against competitors

Enrich your communication strategy with topics that matter to audiences but have been previously overlooked

Define goals and key performance indicators (KPIs)

Want to know how you compare to the competition?

We'll prepare an analysis tailored to your industry.

Thanks to Sotrender reports, my daily work is more efficient, and I make decisions based on concrete data.

Artur Próchnicki

Senior Digital Marketing Specialist, LPP S.A.