Social listening analysis

Discover how your brand, institution, or topic is discussed online

Explore millions of conversations around events, decisions, and social issues. See how audiences talk about your brand – and your competitors. Understand what people are really saying, in what tone, and why.

Our analyses support consumer brands as well as public and research institutions in tracking and interpreting digital phenomena – from product opinions to broader social and political narratives.

Social listening analysis

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Analyze how your brand, topic, or institution is discussed online

across social media, news portals, forums, and blogs

Identify key themes, narratives, and discussion groups

– show who sets the tone and which emotions dominate

Analyze trending topics in your industry or area of activity

– whether related to consumer markets or socio-political debates

Examine sentiment and emotions associated with your brand,

a selected socio-political issue, public policy, or another topic

Explore complex socio-political narratives

– e.g. migration, vaccination, climate change, or security

Measure the impact of your communication on public sentiment

across online audiences and communities

Why use our solutions

Use the insights to →

Monitor brand image and reputation

– understand what is being said and in what tone – and detect potential crises before they escalate

Better understand audience needs and sentiments

– customers, citizens, and local communities

Adapt communication strategies and actions

to current trends, expectations, and social context

Align your messaging with the language and mindset

of your community

Evaluate the effectiveness of informational or image-building campaigns

– whether marketing-driven or social

Analyze and counteract disinformation

– identify sources, networks, and paths of false-information spread

Assess whether your actions truly change

the tone and direction of online conversations

Support academic and expert research

using social-listening data as empirical material for analysis, publications, and project outcomes

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Find out what audiences really think about your brand

We'll prepare an analysis tailored to your needs.

Thanks to Sotrender reports, my daily work is more efficient, and I make decisions based on concrete data.

Artur Próchnicki

Senior Digital Marketing Specialist, LPP S.A.