Strategy-supporting research

Understand your market and audience in a broader context

A strong strategy starts with research – and only a comprehensive analysis allows you to evaluate its execution and truly understand the effectiveness of individual actions.

Our team helps you analyze your entire communication strategy, the market, and your audience from a wider perspective – so you can act with confidence and make informed decisions based on reliable data.

Strategy-supporting research

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Conduct a strategic audit of your brand's online presence

– assess its position, reputation, and perception against competitors

Analyze emotions, narratives, and contexts

shaping how your brand, category, or entire industry is perceived

Identify key market trends and topics

– enabling both rapid response to current phenomena and long-term planning

Define strategic areas for growth

– from communication planning to campaign effectiveness analysis and budget optimization

Identify reputational risk factors

– topics or areas that could escalate into media or social crises

Analyze the landscape of partners and stakeholders

– NGOs, media, and industry opinion leaders

Identify new communication spaces

based on trend analysis, emotions, and industry-wide signals

Tailor research methods and tools to your needs

– from fast analyses and data snapshots to comprehensive reports, dashboards, and strategic workshops with your team

Present insights in a format aligned with your way of working

– as a board-level presentation, an in-office workshop, or an online session

Why use our solutions

Use the insights to →

Plan and evaluate marketing and communication strategies

with a full view of the market and competitive landscape

Improve cross-channel campaign planning

and make better use of your budget

Understand trends and sentiments

shaping consumer behavior and the future direction of your category

Launch new products and brands with confidence

basing decisions on data, not intuition

Adapt actions to evolving audience needs

and changing market realities

Enter emerging trends early

building sustainable strategic advantage

Develop partnership and sponsorship strategies

grounded in data on real impact and reach

Prepare annual or quarterly strategies

with clearly defined priorities, goals, and success metrics (KPIs)

Define objectives and key performance indicators (KPIs)

– build strategies based on data, not intuition

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Need a holistic analysis of your communication activities?

We'll prepare research designed to support your strategy.

Thanks to Sotrender reports, my daily work is more efficient, and I make decisions based on concrete data.

Artur Próchnicki

Senior Digital Marketing Specialist, LPP S.A.