SOTRENDER RESEARCH

Research & Strategic Consulting

Sotrender Research is a dedicated research unit within Sotrender – specializing in advanced analysis of online and social media data.

Want a deeper, clearer understanding of your brand's digital presence – and how it truly compares to the competition? That's exactly what we do best.
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You're in the right place – we thrive on complex challenges and on turning raw data into meaningful insight.

With years of experience working with consumer brands, agencies, and research institutions – supported by proprietary data sources and an expert research team – we deliver insights you can actually act on.

From fast, modular reports to fully custom research projects tailored to your specific goals – we design solutions that fit your needs, not the other way around.

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Explore our offer

Solutions for marketing & communication

Evaluate the real effectiveness of your paid and organic campaigns – and discover which content, formats, and channels drive the strongest results.

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Strategic research

Benchmarks & competitive analysis

See how your brand performs against the market – uncover your competitors' strategies – and identify the areas where you're already one step ahead.

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Sentiment analysis

Strategy-driven research

Measure the effectiveness of your social media strategy – and gain a broader understanding of your market and audience context.

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Brand monitoring

Social listening & conversation analysis

Discover how your brand, institution, or chosen topic is discussed online – and what emotions, attitudes, and narratives shape those conversations.

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Custom reports

Influencer campaign insights

Get expert support at every stage of your influencer campaigns – from creator selection and ongoing performance monitoring – to final evaluation and reporting.

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Expert consultations

Research for academia & public institutions

Access reliable data on how people think, speak, and react online – from public sentiment analysis to election and social campaigns.

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AI solutions

Who is it for?

Consumer brands

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Public institutions and NGOs

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Universities and research institutes

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Agencies and media houses

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Why work with us?

Why work with us?

An experienced research team

In 2025 alone, we delivered over 100 research projects – building the expertise required to execute even the most non-standard studies. We've worked across virtually every sector – from FMCG to public institutions.

Unique data at scale

We operate on over 1 PB (petabyte) of historical data from platforms including Facebook, Instagram, X, YouTube, LinkedIn, TikTok – as well as hard-to-access sources like Telegram. Using proprietary metrics and in-house databases, we provide a more complete picture of the market.

Time efficiency

We conduct analyses that would be impossible – or extremely time-consuming – to execute independently. By automating analytical processes, we ensure fast access to always-up-to-date data.

Tailored to your goals

Every project is designed around your brief and business needs – from tool selection and data scope to reporting format. We deliver everything from one-off data snapshots and simple comparative analyses to large-scale, cross-sectional research studies.

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Interested? Let's talk!

We're open to any challenge

Our team of experienced data analysts delivers data-intelligence solutions tailored to your specific objectives. We design the entire research process end-to-end – and provide expert consultation at every stage.

Jan Zając

Jan Zając

Ph. D., CEO
Dominik Batorski

Dominik Batorski

Ph. D., Chief Scientist
Aleksander Winciorek

Aleksander Winciorek

Insights Leads
In the work of analysts, it's important to have transparent access to as many records as possible. Cooperation with Sotrender offers that comfort. A big advantage of the reports is their structure – large amounts of comprehensive data presented in a clear and easy-to-read manner, allowing for better observation of various types of dependencies. In addition, the company offers a number of personalized, innovative solutions that make day-to-day tasks easier.

Marta Gromada

Head of the Information Space Monitoring and Analysis Team, NASK

Sotrender proved to be a tool that allowed us to discover and understand the preferences of our target audience. Its big plus is definitely its simple implementation and intuitive usage, thanks to which it has gained a lot of supporters in our team. It also proved to be a big support in developing strategies for specific social media channels.

Klaudia Staniewska

Social Media Specialist, Decathlon

Reports from Sotrender provide us with plenty of insights every time. When summarizing our activities for "Męskie Granie", we found the engagement data (shown on the matrices) particularly valuable. By adding sentiment analysis (also year-on-year) and comparison with similar events, we are able to conduct even more effective activities each time and increase customer satisfaction with cooperation with us.

Szymon Grzybczyk

Social Media Team Leader, Feeders Agency