What is a social media analytics tool and why should you use it?

In the times when businesses are competing for attention in social media, there’s a growing need for social media analytics. With billions of users and a huge number of companies aiming to promote their businesses effectively, achieving visibility in social media is harder than ever. Here comes a social media analytics tool which can help […]

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How To Use Analytics To Improve Social Media Copywriting

Writing for social media is a brutal challenge that can eat up time and resources if you don’t keep it under control, but it’s also important enough to make it worth that effort. The sheer reach, visibility and flexibility of social media make it undeniably consequential for brands: companies lacking social activity are likely to […]

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15 Rules of Creating a Flawless Social Media Report

It’s an absolute must that you represent yourself on social media, regardless of what kind of business you are running. Why? The reason is simple: your target audience is there. In 2018, both companies and individuals have spent a staggering figure on social media advertising: a total of $74 billion. However, your social media success […]

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