It’s an absolute must that you represent yourself on social media, regardless of what kind of business you are running. Why? The reason is simple: your target audience is there. In 2018, both companies and individuals have spent a staggering figure on social media advertising: a total of $74 billion. However, your social media success […]

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]

A few days ago, the small but proud (although fake) nation of San Escobar drew the attention of the entire world, when the Polish minister of Foreign Relations named the allegedly Caribbean country as one the nations supporting Poland as a non-permanent member of the UN Security Council. However, the minister later said he meant St. Kitts […]