Writing for social media is a brutal challenge that can eat up time and resources if you don’t keep it under control, but it’s also important enough to make it worth that effort. The sheer reach, visibility and flexibility of social media make it undeniably consequential for brands: companies lacking social activity are likely to […]

It’s an absolute must that you represent yourself on social media, regardless of what kind of business you are running. Why? The reason is simple: your target audience is there. In 2018, both companies and individuals have spent a staggering figure on social media advertising: a total of $74 billion. However, your social media success […]

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]