Let’s cut to the chase. The main goal of every company is to increase sales profits and have consistent growth. Most activities and priorities are created specifically to reach this goal. And social media is one way to do so. Most companies use social media channels for raising brand awareness and gaining new customers. But […]

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]

It’s about time. Sotrender is proud to introduce Instagram Analytics – the best way to measure the performance of your Instagram profile. Instagram is constantly getting bigger, having quickly become one of the most popular social media platforms on the market. As an integral part of the social media landscape, we’ve decided to make sure […]