Black Friday is one of the biggest shopping days of the year. Consumers spent a whopping $886.7 billion on Black Friday in 2021, more than 14% of what they spent in 2020. As a result, most retailers that relied on their brick-and-mortar stores have shifted to ecommerce, increasing the competition for customer attention.

For every business on social media, it is essential to know whether social media marketing efforts are paying off, analyze the current performance, and plan. When you determine what’s working well and what areas you need to improve in your business, you’ll be able to get good results.  You know well that random social media […]

Instagram originally rose to popularity as a fun photo-sharing channel. But do you know what is the most engaging type of content for Instagrammers today? It’s Instagram videos. And that’s why it’s important to know the advantages of Instagram video marketing to grow your business on the platform.  In fact, videos garner nearly twice as […]