Twitter Trends UK May 2017 – J.K. Rowling throws shade at Trump

Sotrender is happy to present the 20th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on Twitter in 20 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read […]

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Photo via ESL Cologne 2015 - eSports Stadium

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many people also still consider gamers as lazy people sitting in their basements in front of their […]

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Employer branding - what is it and why companies are more and more interested in it?

Employer branding in social media – how to build a strong employer brand?

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something frowned upon, do you? But that’s only one side of the matter. Companies often forget that they will also be checked […]

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