A few years ago, a mobile game took the world by storm and became the subject of news headlines. Yes, we are referring to Pokémon GO, the AR game that became the game-changer for the gaming world. By bringing together real-life and on-screen gaming movement, this augmented reality game opened a new vista of opportunities […]

We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, […]

In the field of content marketing, there is so much competition that you may need to try something a little different to get attention. Growth hacking is a concept introduced by Sean Ellis, a startup marketer, and is basically the use of clever tactics to accelerate growth. If you want to conduct a successful marketing […]