The fashion industry has been one of the first to embrace social media. In fact, you can see designers and sellers alike, sharing content on platforms like Facebook, Instagram, Pinterest, and Snapchat in their droves. All this means an increasingly fierce amount of competition. Standing out and making an impact can be challenging, especially if […]

Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]

Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.