Facebook is a huge ecosystem and every brand can use it in many ways to promote its offerings. There are Facebook Pages, groups, ads, and many other formats. One usually can’t use them all, not to mention tracking the effectiveness of all those efforts.
Instagram is one of the fastest-growing social media platforms. But an increasing number of users also means an increasing amount of content. As a lot of brands are using Instagram as a marketing channel, you should be constantly making sure that your brand’s profile is standing out from competitors.
Social media marketing is rarely easy. It’s fun, that’s for sure. But the work behind the posts on multiple platforms, the images and videos — everything requires timing and consistency to deliver the results your business needs.