When you’re running a business Page on Facebook, you have a lot of responsibilities to get through. That includes creating content and measuring its effectiveness, managing ads, engaging in conversations with users and, last but not least, managing work of the whole team that works on the Page. Business Manager was Facebook’s way of trying […]

We took part in Growth Marketing Conference this December in San Francisco – a great event for marketers, especially those doing B2B In this Growth Marketing Conference recap, I share my opinions and key takeaways, so you can feel the grasp of the conference even if you missed it, and have some directions to look […]

Social media platforms have become one of the most important factors in influencing the lives of those around us. The reach and impact of these apps or sites are nearly unfathomable. They also act as front-line solutions for customer service, business feedback, and problem resolution. The issue many businesses face is how and when to […]