Do you have excellent writing skills and want to share your expertise in social media management and digital marketing? If so, then we’d love to hear from you and have your guest post on the Sotrender blog! However, before you submit your post, please note we won’t accept articles that don’t cover a topic in […]

Tracking Twitter marketing analytics is critical to know what’s working and what isn’t. Although Twitter Analytics seems simple, it’s elusive to many social media marketers. Often, marketers get lost tracking vanity metrics that have no bearing on their strategy.

‘Stay hungry. Stay foolish.’ – Steve Jobs once said, following a famous American magazine. With such an approach, we couldn’t resist taking part in this year’s Digital Summit in Los Angeles – a digital marketing conference led by expert marketers from global brands. Here’s a recap – if you’ve missed it, you can still catch […]