It’s that time of year again… We’re not talking about Christmas just yet, but it’s still the official start of the shopping season. Like last year, Sotrender has extended its Black Friday and Cyber Monday and is now celebrating Cyber Week.

The fashion industry has been one of the first to embrace social media. In fact, you can see designers and sellers alike, sharing content on platforms like Facebook, Instagram, Pinterest, and Snapchat in their droves. All this means an increasingly fierce amount of competition. Standing out and making an impact can be challenging, especially if […]

Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]