Every business should learn more about their audience before they start to market to them. If you’re trying to sell products to the wrong people, you’ll waste each other’s time. This is why it’s crucial that you come up with a strategy targeted at the people who are actually interested in what you have to […]

We went over how to provide great customer service over Facebook, but now we want to dig into another aspect of operating your Facebook profile. Managing ad comments is an important component of a successful social media strategy. If you don’t engage with your fans or take care of their consumer needs, what’s to stop […]

The COVID-19 pandemic has obviously had a tremendous impact on the way we consume media and interact on social media. We can’t scroll through our feeds without coming across an article, opinion, or video that is somehow related to the pandemic. But with so much content, we need to be careful about what we believe […]