Who doesn’t want to know their competitor’s every secret? And did you know that you can uncover at least a few of their secrets? Easily and quickly? That’s right, in marketing (and business in general), there’s a special formula for that known as benchmarking. Even if you’re unfamiliar with the term, it’s not as complicated […]

To use or not to use… that’s the question. Hashtags on Instagram and Twitter are simple: you gotta use them. But hashtags on Facebook? That’s not so clear cut.

Do you have excellent writing skills and want to share your expertise in social media management? If so, then we’d love to hear from you and have your guest post on the Sotrender blog! However, before you submit your post, please note we won’t accept articles that don’t cover a topic in depth. So please […]