Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

There’s no denying the fact: marketing is vital for nonprofits. Whether a charity needs to raise important funds, improve awareness of a cause or encourage local people to volunteer, marketing is the answer. It’s a huge driving force behind donations, and it can be incredibly powerful when it comes to shaping public discourse and making […]

You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]