ux analytics

UX Analytics 101: What is UX Analytics, Why It’s Needed, & How to Use It

The success of every product depends on how well it fulfills the needs of its users. Creating a positive and useful experience for your end-users is the best strategy there is to gain their trust and loyalty.

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Live Streaming: How It Contributes to Your Sales

Live videos by brands were quite popular even before the pandemic. However, Covid-19 has made this content extremely sought-after both for businesses and consumers. Online interactions became the only means of communication between people literally overnight. In turn, streams became the workaround that allows companies not to lose the sense of a real connection with […]

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What Is a Social Media Dashboard and How Will You Benefit from Using It

We all already know that analyzing social media data is crucial. Such an analysis helps us find out our audience preferences, improve our content performance and as a result optimize our strategy. Sometimes data is all we need to impress our boss or client and prove our hard work.  

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