Wendy’s engages in rapid-fire banter with its customers and competitors. Old Spice is refreshingly weird. Target’s twitter feed is full of self-aware humor. These are just a few examples. For the most part, social media marketing appears to be light-hearted and fun.
If you are an entrepreneur, personal branding is right for you. It is a marketing tool that allows you not only to build a real bond of trust with customers but also to differentiate yourself from competitors. Social media platforms are one of the best ways to build one. As they represent a huge potential […]
Just like we mentioned in our last post about the state of the AI industry in Poland, here at Sotrender we have our own Research and Development (R&D) Team. Should you have your own? Why not? What are the benefits of having an R&D team? How can you ensure R&D will contribute to the company’s […]