Beauty salons and fitness centers during lockdown: Instagram Analysis

We’ve shown you the ways that COVID-19 has changed general consumer behavior and how businesses started to adapt to it. Now, we wanted to take a deeper look into how specific industries were affected, how their content strategies interactions between their followers and brands have changed.

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Using artificial intelligence and emotion recognition for PR

Businesses recognize that several factors play an important role in eliciting positive emotions about their brand. Who represents the brand and how can make or break your relationship with your customer base. Those that come across as more human and real should give off a more positive vibe to their customers. Given the chance, brands […]

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Pepco Success Story: A Social Media Analytics Case Study

The first three months of 2020 have changed digital consumer behaviours in a quick and vital way. The number of social media users and activities are growing faster and faster and many services have shifted to the Internet. How can you use this opportunity? How can you get noticed among other brands or keep a […]

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