Black Friday is one of the biggest shopping days of the year. Consumers spent a whopping $886.7 billion on Black Friday in 2021, more than 14% of what they spent in 2020. As a result, most retailers that relied on their brick-and-mortar stores have shifted to e-commerce, increasing the competition for customer attention.
Younger generations are quickly drifting from good old Google to social media sites for brand discovery. For these young adults who are all set to enter the business world, social media is the new cool to explore trends and search for products.
Nobody asked for it, everyone needed it. Without a lengthy introduction, we present a Linkedin metrics guide covering all the LinkedIn metrics that marketers should pay attention to.