social media sotrender glossary

Social Media & Sotrender Glossary

We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]

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german federal elections social media - source: http://bilderdienst.bundestag.de/collections/1074628999/_1505991027/?search[view]=detail&search[focus]=3

German Federal Elections on Social Media: Right-Wing AfD Takes Over

On Sunday the 24th of September; this coming weekend, the German federal elections will be held to see who will be taking parliamentary (Bundestag) seats across the country and more importantly which political party or coalition will win majority and nominate a chancellor for Germany – the position currently held by Angela Merkel. Here we’ll […]

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track competitors

Track competitors. How to reveal your competitors’ marketing secrets?

Even if you know a lot about your competitors, you might have the impression that you should and could know a little bit more. You can never know your competitors well enough and there’s always room for improvement, so it is important to track competitors in the world of marketing.

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