twitter trends uk july 2017

Twitter Trends UK July 2017 – Chain Tweets and K-Pop Take Over

July is over and it’s time to see who took the lead on Twitter in the UK. This month we came across a few more surprises than we expected – with J.K. Rowling and One Direction’s domination over the Twittersphere ending. This gave way to football clubs and players such as Wayne Rooney and Manchester United […]

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Facebook Trends UK July 2017 – Football is coming home

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways! Every month at Sotrender, we analyse 20+ […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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