Social media marketing might seem easy, but in fact it involves a lot of complex tasks. You usually start off with a strategy for your social media channels, then you analyze their performance, prepare summary reports and finally, decide on how to optimize your activities to achieve better results. We all know that it takes […]
Fact. A whopping 92% of the people who visit your site aren’t ready to make a purchase just yet. Yes. They might have an interest and eventually convert, but they aren’t ready to make the leap of faith the first time they come to your site. It’s tough, isn’t it? No worries, though. That is […]
Social media has become an integral part of every marketing strategy. However, it requires continuous monitoring and optimization to generate better results. And with so many platforms and billions of users, tracking and measuring results could be challenging, especially if you don’t use social media analytics.