Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can […]
Writing for social media is a brutal challenge that can eat up time and resources if you don’t keep it under control, but it’s also important enough to make it worth that effort. The sheer reach, visibility and flexibility of social media make it undeniably consequential for brands: companies lacking social activity are likely to […]
Giving our clients a social inbox for Facebook and Messenger was just the beginning! Now, we would like to introduce you to our newest feature: sentiment analysis in Sotrender!