Facebook has great tools for analyzing your potential audience and figuring out how receptive they might be to your ad campaigns. One of these tools is Audience Insights – which can be helpful in more ways than one. Other than giving you an opportunity to check out your potential target audience even before you start […]
In the past few months, retailers in the UK have been facing a lot of issues. Some retailers have been hit really hard with an overall drop of 6% in shoppers in March 2018 as reported by the Guardian. While there were several factors affecting the recent declines in the past months, there hasn’t been […]
On April 4th, without prior notice, Facebook disabled access to some data in both the Facebook and Instagram APIs. This change is a major challenge for many tools that are used to manage profiles and analyze their stats. Fortunately, the restrictions put in place don’t affect Sotrender’s users much.