Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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watching_tv

A successful YouTube channel – 12 things to remember and 5 things to forget.

YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? The total number of people who use YouTube is 1,300,000,000, with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.

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Instagram Contests

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience […]

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