facebook audience insights

How Can I Use Facebook Audience Insights To Reach My Target Audience?

Facebook has great tools for analyzing your potential audience and figuring out how receptive they might be to your ad campaigns. One of these tools is Audience Insights – which can be helpful in more ways than one. Other than giving you an opportunity to check out your potential target audience even before you start […]

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Retailers in the UK – Can social media be their saving grace?

In the past few months, retailers in the UK have been facing a lot of issues. Some retailers have been hit really hard with an overall drop of 6% in shoppers in March 2018 as reported by the Guardian. While there were several factors affecting the recent declines in the past months, there hasn’t been […]

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What are the latest changes to the Instagram and Facebook APIs?

On April 4th, without prior notice, Facebook disabled access to some data in both the Facebook and Instagram APIs. This change is a major challenge for many tools that are used to manage profiles and analyze their stats. Fortunately, the restrictions put in place don’t affect Sotrender’s users much.

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