Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.
Being able to distribute marketing content now requires careful consideration of Copyright and Fair Use laws. Does your post include online images protected by copyright? Where was this image uploaded? Finally, do you have the right to upload their image again, and under what conditions?
Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors’ performance on Instagram. We knew that the situation didn’t seem to be optimistic for a few months now. But […]