Snapchat Marketing: Incorporate Snapchat into Your Marketing Strategy

Snapchat took the world by storm with its “disappearing” content and popularity among young audiences. If you’re thinking that Snapchat isn’t appropriate for your marketing strategy, consider that the platform offers a 75 percent chance of converting its users in comparison to other platforms.  There’s no question that Snapchat offers incredible marketing potential. Find out […]

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Here’s Why Marketers Should Care About Data Security

Cybersecurity has been a rising issue for pretty much any specialist operating online. As a marketer, you may not think that it’s very relevant for you. You’re probably more focused on things like SEO, social media, paid ads, etc. Well, you’re about to learn why cybersecurity should be one of your priorities as well. Data […]

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What is a social media analytics tool and why should you use it?

In the times when businesses are competing for attention in social media, there’s a growing need for social media analytics. With billions of users and a huge number of companies aiming to promote their businesses effectively, achieving visibility in social media is harder than ever. Here comes a social media analytics tool which can help […]

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