If you’re running a business Instagram profile, how can your strategy be complete without a decent knowledge about your competitors’ activities? 

There’s a chance that auditing your Twitter performance isn’t your favorite task. Am I right? No wonder… We – creative folk – are much better at creating things, and that’s exactly why we manage social media. On top of that, performing an audit when you’re not an auditor is simply a tough thing to accomplish. […]

Even if you know a lot about your competitors, you might have the impression that you should and could know a little bit more. You can never know your competitors well enough and there’s always room for improvement, so it is important to track competitors in the world of marketing.