a/b testing on social media

7 A/B Testing Ideas for your Social Media Campaigns

A/B testing is not a new term. The first A/B test was performed over 300 years ago. James Lind conducted a clinical trial in 1747 to show that lemons and oranges are cures for scurvy.  Skipping a few years, Google used A/B testing to see which shade of blue was suitable for their ad campaign. […]

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9 types of essential Instagram tools for social media managers

Hey, social media managers and marketing freelancers. Managing your Instagram means you have to multitask to stay on top of your progress and results. That’s why it’s worth getting your hands on the right Instagram tools that will make all of your daily tasks so much easier. We’ve prepared a list of tools that will change how […]

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17 of the Best Remote Work Tools for your Marketing Team

As a result of COVID-19, many of us have to look for quality remote work tools. Social media managers, PR specialists, and marketing teams already have to rely on online tools to successfully work together. With so many options available, it’s difficult to find the right tools for yourself and your team. As a marketer, […]

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