Analysis and reporting are inevitable elements of each social media manager’s work. As it can be a tedious and time-consuming task, it’s good to know how to make this whole process smarter and faster.  Today, we’ll be looking specifically at Facebook ad reporting. Are you curious about how an ideal report should look like and […]

Every business today experiences cut-throat competition. There are hundreds, if not thousands, of other businesses with products/services that are very similar to yours. In such a scenario, standing out among competitors and getting the right exposure becomes very important. This is where the perfect marketing plan pays off.

Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?