Facebook recently stated that it identified and deleted over 1.3 billion fake accounts over the past 2 quarters. Twitter regularly deletes inactive and fake accounts, deleting on average 6% of all accounts per cleanup. So how can you identify fake accounts, bots and trolls in social media? When should you react?
Social media metrics don’t always give you the big picture. They tell you what’s happening on your social channels, but they lack context. All those numbers are missing the ‘why’ and ‘how’ of it all. But there is one metric that’s different. It adds this context to your social media analysis. It’s called social sentiment. And […]
The ability to write 280 character tweets has been with us for almost a year. And it’s a high time to analyze how it’s changed Twitter’s reality. Is anyone even using 280 character tweets? Are they performing better than shorter tweets? Do we tweet as much as we did last year? Guess what, we’ve got […]