How to Analyse Reach & Impressions in Social Media [A Beginner’s Guide]

Reach and impressions. You probably have heard of those two metrics in social media marketing a lot, right? Why should you even care about them? Well, they are one the most crucial metrics that help evaluate performance in social media and you need you to understand them if you want to manage social media profiles […]

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Business Instagram analysis now available at Sotrender!

Finally! We’re happy to announce – and launch – our brand new Instagram analytics for business profiles at Sotrender!

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Competitive Benchmarking in Social Media [101 Guide]

Who doesn’t want to know their competitor’s every secret? And did you know that you can uncover at least a few of their secrets? Easily and quickly? That’s right, in marketing (and business in general), there’s a special formula for that known as benchmarking. Even if you’re unfamiliar with the term, it’s not as complicated […]

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