Quarantine reading list – 6 marketing resources to keep you inspired

Most of us are working from home due to the COVID-19 outbreak, but we’re trying our best to stay productive. It’s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.

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Social Media Marketing to Gen Z: From A to Z

Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing strategies for Gen Z. By starting now, today’s youth will grow familiar with your brand. When it’s […]

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Social Media Metrics: The Top 6 Metrics for SaaS Businesses

Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can […]

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