understanding-sentiment-analysis

How You Can Use Sentiment Analysis to Improve Your Business

Social media metrics don’t always give you the big picture.  They tell you what’s happening on your social channels, but they lack context. All those numbers are missing the ‘why’ and ‘how’ of it all. But there is one metric that’s different. It adds this context to your social media analysis. It’s called social sentiment. And […]

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Shorter or longer tweets? One year with the expanded character limit [analysis]

The ability to write 280 character tweets has been with us for almost a year. And it’s a high time to analyze how it’s changed Twitter’s reality. Is anyone even using 280 character tweets? Are they performing better than shorter tweets? Do we tweet as much as we did last year? Guess what, we’ve got […]

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influencer-marketing-ideas-2018

Top 20 Influencer Marketing Ideas You Must Know in 2019

Does your brand have an established influencer marketing program, but you’re running out of ideas? The strategies you’re using are working fine, but you’re ready for something new, something outside the box. Or perhaps you’re just getting started with influencer marketing, and you don’t know where to start. Whatever the scenario, you’re in the right […]

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