emirates airlines

Success of Arabian airlines in social media – the Emirates case

Arabian airlines, especially Emirates, are a benchmark for many companies. It’s not surprising; they’re one of the leading brands across the globe. There are a few reasons Arabian airlines have achieved so much success. And we’re not only talking about Emirates Airline or Qatar Airways, there are many more than those, e.g. Etihad Airways, Saudia, […]

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Target audience – How do you better understand them? [F-Secure Case Study]

The IT industry is unique for several reasons. You can see this within their sales teams, where a client’s decision making process is much longer and more complicated. Generally speaking, these clients are different than clients in other markets, e.g. FMCG – they don’t make decisions at a moment’s notice nor are they window shoppers […]

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Twitter Trends UK February 2017

Twitter Trends UK February 2017 – Casual celebrity fighting

Sotrender is happy to present the 17th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analyzed reach, engagement, customer service, and content on Twitter in 11 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read […]

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