How To Make The Most Of Twitter For Your Business

The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]

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How to Engage with Customers on Twitter?

Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.

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Shorter or longer tweets? One year with the expanded character limit [analysis]

The ability to write 280 character tweets has been with us for almost a year. And it’s a high time to analyze how it’s changed Twitter’s reality. Is anyone even using 280 character tweets? Are they performing better than shorter tweets? Do we tweet as much as we did last year? Guess what, we’ve got […]

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