Tracking Twitter marketing analytics is critical to know what’s working and what isn’t. Although Twitter Analytics seems simple, it’s elusive to many social media marketers. Often, marketers get lost tracking vanity metrics that have no bearing on their strategy.

The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]

Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.