stadium_fb_trends

Facebook Trends UK July 2017 – Football is coming home

What happened on Facebook in July in the UK? A lot of exciting growths, but predictable events as well. Analysing it this month was really enjoyable – and not just because of a funny post by Burger King or transfer window gossip. Have a look at our takeaways! Every month at Sotrender, we analyse 20+ […]

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Ben & Jerry’s Climate Change Campaign [CASE STUDY]

As a social media data analytics and research company, we’re always interested in how big brands manage their campaigns and what we could possibly learn from their successes or failures. In order to shed light on the concept of societal and social marketing, this case study first gives an overview of the ice cream producer Ben […]

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watching_tv

A successful YouTube channel – 12 things to remember and 5 things to forget.

YouTube is a well-known channel for many. Users connect it with entertainment, fun, and killing time, but is that all its really good for? The total number of people who use YouTube is 1,300,000,000, with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.

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