All you need to know about influencer marketing! Tips, tricks & good practices.

Nowadays, there are tons of ways to promote your business. If you’re aware of this, we’re afraid you’re not the only one – your competitors are likely exploring these different promotional avenues as well. They might even be testing new solutions you’ve never even heard of (or some you’ve been ignoring for too long). One […]

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uber vs careem middle east north africa MENA

Amidst a Heated Competition – Careem & Uber Get Creative

Since 2012, Careem has been a growing force in MENAP (Middle East, North Africa &Pakistan) – especially worrying for it’s main competitor, Uber. Operating in 53 cities in 12 countries, Careem has grown immensely since its inception in 2012, being valued at over $1 billion in 2016. Given this fast but stable growth, as well […]

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social media sotrender glossary

Social Media & Sotrender Glossary

We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]

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