Actionable tips for Facebook marketing in Sotrender

We are proud to announce important updates in Sotrender: new layout of data-driven tips and new set of tips related to customer service in social media! Data-driven recommendations are one of the most important directions of developing Sotrender. Your feedback, as well as analyses carried by Sotrender Research Team have already proved their value,  so we will […]

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New Facebook page layout – analysis

Facebook has recently changed business Pages layout. Marketers all around the world can benefit from this new Facebook feature, initially announced in March and gradually getting to all pages. Sotrender decided to check who was fast enough to switch before being exposed. We compared 3 different categories of pages: top brands, celebrities and sport players and teams. By curiosity, […]

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European Parliament Elections: Facebook fans vs. reality

It is getting more and more common that both politicians and political parties use social media to run campaigns before the European Parliament Elections. It is though hard to say how their efforts convert into the actual results and support. Before the European Parliament Election we checked how the candidate parties are doing on Facebook. Three days after […]

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