Engagement of Facebook fans – how to measure it?

Engagement of users is one of the most important factors enabling evaluation of the quality of brands communications through social media. In this article we will try to explain what is the relation between the engagement and the reach of a profile, and we will show you how to use Sotrender in order to measure […]

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Warsaw Uprising on Facebook – how brands celebrated the anniversary?

This year’s Warsaw Uprising anniversary was widely commented by social media users. Basing on data gathered by Sotrender and Brand24, K2 Social prepared an infographic which illustrates the presence of topics connected with the Uprising in social media.  

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Royal baby – what can you learn from the biggest brands’ reaction?

Since 22nd, July, almost all the media in the world has been obsessed with one topic. The royal baby. The biggest brands also joined the buzz about the newborn third in line to the throne, as it usually happens in the case of all big events. Sotrender checked whether they took advantage of this opportunity […]

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