Sotrender is changing – new date and time format

Building a SaaS product, like Sotrender, requires constant updates and focus on quality and users’ satisfaction. Sometimes this means bigger changes, like e.g. recent introduction of customer service module. Yet there are also many small improvements and bug fixing (yes, we do find bugs, sometimes – who doesn’t? 😉 ). For example, a few days ago we introduced […]

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Indonesian airlines in social media – infographic

Indonesia is a country composed of 17 508 islands. Therefore air travelling is the fastest way of moving people. This causes fierce competition among airlines which happens also in social media. Take a look at the infographic prepared by Joy Intermedia, our partner in the ASEAN region,  on the basis of the data collected by Sotrender […]

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Facebook organic reach plummets – you reach only 3% of your fans!

Even top brands, possessing both money and know-how, suffer a drastic decline in Facebook organic reach. Constant modifications of its algorithms, resulting in News Feeds being less occupied by unwanted like-baiting posts, has caused a U-turn in Facebook future. Sotrender analyzed how organic reach of several top US brands has changed over the last couple of weeks. […]

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