Facebook hashtags: Should brands use them?

Users love Facebook hashtags! In May 2014 the number of hashtags in users’ posts was two times higher than the number of these posts! Sotrender decided to check the influence of using Facebook hashtags in the posts of brands. We examined a hundred of American and International brands’ pages with over one million fans. Check what you […]

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Photos on Twitter can make your Twitter go boom!

Updated on September 28th, 2017 It’s been more than half a year now, since Twitter became more visual, enabling users to preview photos from what was then Twitter’s picture platform and videos from Vine (now deceased). At Sotrender, we checked the impact of including a link, video or picture on the number of retweets and favorites changed over […]

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Actionable tips for Facebook marketing in Sotrender

We are proud to announce important updates in Sotrender: new layout of data-driven tips and new set of tips related to customer service in social media! Data-driven recommendations are one of the most important directions of developing Sotrender. Your feedback, as well as analyses carried by Sotrender Research Team have already proved their value,  so we will […]

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