Sotrender and Joy Intermedia are proud to present the seventh edition of Fanpage Trends & Twitter Trends Indonesia. Our report contains data on reach, engagement, and content for 14 different industries present on Facebook & Twitter.
New categories in Sotrender reports about Facebook in Indonesia
We added 5 new categories to Fanpage Trends report in March. Do we see any changes in All Indonesian Brands rank? OLX kept its position as the biggest Facebook page. This is probably because OLX provides various products from many different categories while fanpages such as Blackberry, XL Rame, Yamaha Motor Indonesia and Lazada Indonesia provide less variations products they advertised. Moreover, surprisingly, Kratingdaeng Indonesia managed to reach first position as biggest Facebook Fanpage in Beverage category in March while Sehat AQUA was on the top for several months.
Although, OLX was the biggest fanpage on Facebook in Indonesia last month, it wasn’t in the top of engagement ranking. Indomie, followed by Samsung, had the most engaging fanpage. The fact that Indomie posted a quiz in March on its fanpage, can explain why they engaged their fans so effectively. Also, we can see a big engagement on Samsung fanpage. Samsung is going to launch the next generation of Samsung Galaxy Note and Samsung Note Edge, makes its fans impatient to see and own the devices.
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Overview of Twitter in Indonesia in March 2015
According to Sotrender, Telkomsel provided the best customer service and was the most engaging profile in Twitter in Indonesia. No other Indonesian brand responded to 90% of fans’ posts. It’s a very good way to maintain interactions with its fans for increasing their sales or, at least, enlarging their fanbase.
To sum up, in order to enlarge their Facebook or Twitter profiles, brands should communicate and interact with their fans on a very regular basis. If a brand provides a great customer service and engages fans, it’s likely that other users will become interested in becoming future customers as well. What’s more, brands should be more active on Facebook to attract people and make them aware of the brand.
What happened on Indonesian Facebook and Twitter in March? We are giving the complete information in this latest Trends report edition.