Facebook organic reach plummets – you reach only 3% of your fans!

Even top brands, possessing both money and know-how, suffer a drastic decline in Facebook organic reach. Constant modifications of its algorithms, resulting in News Feeds being less occupied by unwanted like-baiting posts, has caused a U-turn in Facebook future. Sotrender analyzed how organic reach of several top US brands has changed over the last couple of weeks. […]

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Social media customer service – analyze and improve it!

Efficient social customer service is becoming one of the most important aspects of the companies’ presence in social media. Both Facebook and Twitter users are more and more frequently using these channels to ask questions or complain about the quality of services. Agencies and employees are being evaluated on the basis of the efficiency of […]

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Plug and Play Expo Spring 2014 on Twitter

During Plug and Play Expo Spring 2014 we said a lot about social media marketing. Before the event Sotrender checked which of the participating startups is the most active in social media, now we want to present a short summary of the presence of topics related to the Expo on Twitter – the main social media […]

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