Indonesian airlines in social media – infographic

Indonesia is a country composed of 17 508 islands. Therefore air travelling is the fastest way of moving people. This causes fierce competition among airlines which happens also in social media. Take a look at the infographic prepared by Joy Intermedia, our partner in the ASEAN region,  on the basis of the data collected by Sotrender […]

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Facebook organic reach plummets – you reach only 3% of your fans!

Even top brands, possessing both money and know-how, suffer a drastic decline in Facebook organic reach. Constant modifications of its algorithms, resulting in News Feeds being less occupied by unwanted like-baiting posts, has caused a U-turn in Facebook future. Sotrender analyzed how organic reach of several top US brands has changed over the last couple of weeks. […]

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Social media customer service – analyze and improve it!

Efficient social customer service is becoming one of the most important aspects of the companies’ presence in social media. Both Facebook and Twitter users are more and more frequently using these channels to ask questions or complain about the quality of services. Agencies and employees are being evaluated on the basis of the efficiency of […]

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