A few years ago, a mobile game took the world by storm and became the subject of news headlines. Yes, we are referring to Pokémon GO, the AR game that became the game-changer for the gaming world. By bringing together real-life and on-screen gaming movement, this augmented reality game opened a new vista of opportunities […]

In the field of content marketing, there is so much competition that you may need to try something a little different to get attention.

What would be your preferred strategy when it comes to launching a successful marketing campaign? The chances are high that no matter what you will promote, you will do it via social media channels.