Anti-trends 2017 – what will NOT happen in social media?

Here at Sotrender, we understand and appreciate the power of trends. We analyze them all the time, but we also like doing things a bit outside of the box. So, while everyone is asking about social media trends, we asked some influencers what definitely WON’T work in social media in the upcoming year.

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Benchmarking – What is it really?

In the field of marketing, there are lots of words that people know but can’t explain. One of them is benchmarking. And today we’re going to not only explain it to you, but also show you how important it is for every brand’s social media performance.

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Social Media Tools for making your personal branding stand out of the crowd

We know that personal branding on social media is not only essential for marketers. Even if you know about the best personal branding strategies, you still need the right social media tools to take your personal branding to the next level. Now we want to show you some helpful social media tools that will make your work […]

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