esports social media - facebook analysis.

6 Lessons You Can Learn From Analyzing eSports Brands on Social Media

Have you ever wondered what lessons you can learn from analyzing eSports brands on Social Media? We’re here to tell you what you can take away from observing posting patterns, user engagement and marketing strategies these brands use on Facebook. We took some of the biggest eSports organizations’ profiles:  14 Teams, 14 Casters & Analysts, […]

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facebook gif comments introduction

Facebook introduces GIF button in comments – and its impact on brands

Even though its word is one of the harder things to pronounce – which sparks a lot of arguments between people, GIFs are a personal favorite to many and can help you express yourself easily and with a lot of humor. Their introduction into Facebook comments may also change the face of brand interactions with […]

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Photo via ESL Cologne 2015 - eSports Stadium

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many people also still consider gamers as lazy people sitting in their basements in front of their […]

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