How Social Media Has Redefined the Fitness Industry

As a millennial female from Los Angeles, I know my Instagram game through and through. I know when to post my pictures to get the most likes. I know which of my followers I can count on to hype me in comments. I can probably guess how many viewers all of my stories will have.

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Quick Guide to Identifying Bots and Trolls on Social Media

Facebook recently stated that it identified and deleted over 1.3 billion fake accounts over the past 2 quarters. Twitter regularly deletes inactive and fake accounts, deleting on average 6% of all accounts per cleanup.  So how can you identify fake accounts, bots and trolls in social media? When should you react?

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social media sotrender glossary

Social Media & Sotrender Glossary

We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]

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