Snapchat took the world by storm with its “disappearing” content and popularity among young audiences. If you’re thinking that Snapchat isn’t appropriate for your marketing strategy, consider that the platform offers a 75 percent chance of converting its users in comparison to other platforms.  There’s no question that Snapchat offers incredible marketing potential. Find out […]

With the current impact of marketing on brand and product growth, companies have come up with new strategies to improve and expand their operations. Social media users are growing day by day and so is their time spent on various social media platforms. Can you guess how much time people are spending browsing through multiple […]

Videos are on the rise. No matter which industry you are operating in, B2B or B2C, video marketing has become one of the most popular formats of awareness and engagement. No wonder it is mainstream now. But here’s the thing about video content. Creating virality through videos is more complex than you think.