Picking a Social Media Platform: Where to Start as a New (or Small) Business

Learning how to navigate the vast, and sometimes daunting, social media landscape is necessary for any new business in this social media age. While you’ve probably used at least one of the popular sites for your personal life, picking a social media platform for your new business can be a bit more complicated.

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Social media and topic modeling: how to analyze posts in practice

There is a substantial amount of data generated on the internet every second – posts, comments, photos, and videos. These different data types mean that there is a lot of ground to cover, so let’s focus on one – text.

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The Biggest Mistakes Marketers Make on Social Media

Starting out at any job means that you’ll definitely make mistakes. You won’t be familiar with many of the unspoken rules or you won’t know about what sources to trust. You’ll probably come across articles that tell you the best time to post or even what type of content you should post. However, almost none […]

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