Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing strategies for Gen Z. By starting now, today’s youth will grow familiar with your brand. When it’s […]

Social media managers have a time-consuming job to do. They need to simultaneously make sure that their brand’s social media profiles are optimized, that the content they produce is high quality, and that they communicate effectively with their followers. That’s why they need to have access to the top social media tools to help them […]

It’s no secret that local businesses should be active on social media in 2020. That said, the impact of social media on local SEO often gets swept under the rug. That’s because the connection between social media and search rankings hasn’t always been crystal clear.