Live videos by brands were quite popular even before the pandemic. However, Covid-19 has made this content extremely sought-after both for businesses and consumers. Online interactions became the only means of communication between people literally overnight. In turn, streams became the workaround that allows companies not to lose the sense of a real connection with […]

We live in a world where brands are fighting for the attention of consumers. Everywhere we go, an advertisement pops out in front of us like Beetlejuice. Brand consistency is the practice of being aligned with your core values and standing out among your competitors.

You definitely heard multiple Facebook myths over the years as a marketer. Some of them are believable and people tend to fall for them. Unfortunately, falling for these myths can hurt your performance as well as your bottom line. Read our article to learn more about which Facebook myths are debunked to properly boost your […]