Four of the Best Marketing Strategies for Nonprofits

There’s no denying the fact: marketing is vital for nonprofits. Whether a charity needs to raise important funds, improve awareness of a cause or encourage local people to volunteer, marketing is the answer. It’s a huge driving force behind donations, and it can be incredibly powerful when it comes to shaping public discourse and making […]

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Picking a Social Media Platform: Where to Start as a New (or Small) Business

Learning how to navigate the vast, and sometimes daunting, social media landscape is necessary for any new business in this social media age. While you’ve probably used at least one of the popular sites for your personal life, picking a social media platform for your new business can be a bit more complicated.

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Social media and topic modeling: how to analyze posts in practice

There is a substantial amount of data generated on the internet every second – posts, comments, photos, and videos. These different data types mean that there is a lot of ground to cover, so let’s focus on one – text.

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