The interview covered a variety of topics, from the story behind Sotrender, our services, how we navigated through the COVID-19 pandemic, and our plans for the future.
We’ll give you a short preview of the interview that you can find on Website Planet’s blog.
Please describe the story behind the company: What sparked the idea, and how has it evolved so far?
It all started with our data science DNA and lessons learned in academia. My two co-founders and I met while working on our Ph.D. in social sciences. We were building special technologies to gather and analyze human behavior online. Then we wanted to apply our skills in business. Our first company was a data engineering & consulting boutique. It was a great job, but difficult to scale, so we wanted to build a software company. Our idea was to build analytical software for people who were not analysts but wanted to benefit from the data all the same. We wanted to make their lives easier by automating some of the more technical activities such as crunching data and generating reports. At the same time, we discovered that with the rapid growth of social media marketing there was often a lack of precise data to evaluate these activities. That’s when we got the idea and it all began.
What are the plans for Sotrender for the near future?
We want to offer comprehensive reporting and analytics of social channels, so we are extending our offer of analytics and reporting for paid communication on Facebook and Instagram. This analysis would also include industry-level competitive benchmarking, and will be truly unique because it’s enabled by our proprietary machine learning models!We already automated a Junior Analyst’s job, and in the grand scheme of things, our plan is to automate the role of the Head of Social Media or a Senior Strategist. That will be possible soon thanks to AI!
Thank you to Marko and Website Planet for taking interest in our company and what we do!
Want to read more of what Jan has to say? He attended and summarized his experience at the Growth Marketing Conference in San Diego and has an active LinkedIn profile that you can follow for more updates.