How to Use AI in Social Media in 2024

Looking for fresh ideas to enhance your brand activities on social media? If so, artificial intelligence (AI) may be the key to unlocking new social media opportunities.

Incorporating AI into your social media marketing and customer service allows you to simplify your efforts, reach your target audience, and create greater outcomes. Don’t believe me? Just look at the statistics. Businesses adopting AI in their operations, including in their social media activities, have seen an average revenue increase of 6% to 10%.

If you want in on the action, you’ve come to the right place!

This article will explore ways you can leverage AI in social media marketing and customer service to maximize engagement and drive results.

7 ways to use AI in social media

1. Real-time trend monitoring

You can stay ahead of the ever-shifting social media trends with the aid of AI. This tool can keep track of current trends, allowing you to create timely and relevant content and increasing your chances of reaching a larger audience.

But how exactly can AI in social media marketing do this? Let’s explore these three ways you can keep up with social media trends with the tool:

  • Social listening: You can use AI-powered social listening tools to monitor conversations across various social media platforms in real-time. These tools analyze social posts, comments, and mentions, enabling you to identify future trends, topics, and hashtags relevant to your brand or industry.
  • Keyword and hashtag tracking: AI-powered tools allow you to track specific keywords and hashtags relevant to your brand or industry in real time. Take a look at how Sotrender uses sentiment, time, and keyword scores in structuring its reports on emerging topics.

Following these keywords and hashtags may help you uncover hot subjects you can touch on in your social media content to increase brand visibility and customer engagement.

social media competitors content analysis
Analyzing competitors’ social media content with Sotrender

By leveraging these AI social media monitoring use cases, you can stay one step ahead with your content, and even spot opportunities to interact with your audience.

2. Chatbots for customer service

You can integrate AI-powered virtual assistants into social networks for customer service.

Social media chatbots have a wide range of uses. They can provide instant responses, answer FAQs, and assist with customer issues, freeing up human support agents.

Here’s an example of how a chatbot might work on social channels:

If you’re looking to set up customer service chatbots on social media, follow these steps:

  • Choose a chatbot platform: Select a platform that integrates with your social profiles and offers the needed features.
  • Define objectives and use cases: Identify common customer inquiries, issues, and tasks your chatbot will handle.
  • Design conversational flows: Write clear and concise messages that guide users through the conversation.
  • Integrate with social media channels: Connect your chatbot platform to your social media accounts.
  • Test and improve: Thoroughly test your chatbot and make necessary adjustments.
  • Monitor performance and analytics: Track core metrics like user engagement, response times, and customer satisfaction ratings to improve your chatbot’s performance.

Chatbots can answer many consumer questions automatically, but not all. Thus, ensure your users can still talk to a real representative just in case the chatbot cannot help them. Besides, they can provide that human touch consumers are also looking for. Integrating your chatbot with a VoIP service provider can help ensure a seamless customer conversation transition between the chatbot and your team. 

3. Influencer marketing

AI technology can play a crucial role in influencer marketing. It can analyze social media data to help you identify potential influencers for your brand. For this, it uses algorithms to assess factors such as follower demographics, engagement rates, content relevance, and authenticity.

Furthermore, AI algorithms can detect fraudulent or suspicious activity among influencers. They can flag influencers with fake followers, those involved in engagement manipulation, and even those with sponsored content violations.

You can run influencer analysis in Sotrender

That’s not all. You can use AI in social media marketing to automate influencer outreach, response monitoring, and relationship evaluation, too! This can help you save valuable time and resources, allowing you to work on other aspects of your social media marketing strategy.

4. Using AI in social media marketing content moderation

Content moderation is the process of monitoring and filtering content on online platforms to ensure it aligns with community guidelines and legal regulations.

AI can recognize keywords that are commonly associated with harmful content. It can also automatically filter out potentially inappropriate social content based on predefined criteria such as hate speech, violence, nudity, among others.

Here is a visual representation of how AI can be used as a content moderation tool.

using ai in content moderation

AI can also help you detect and eliminate inappropriate information during the content creation process itself, allowing human moderators to concentrate on monitoring already-published pieces that did not leverage the technology.

With generative AI tools like Writer, for instance, you can specify what criteria the platforms should look out for to ensure inclusivity and sensitivity in the AI-generated content. The result? Social media posts that avoid offensive language and, as a whole, provide a positive customer experience:

Finally, you can use AI to analyze user behavior patterns and identify suspicious activities such as spamming or trolling. This can help you identify and take action against such activities.

5. Predictive analytics for targeted organic marketing

AI doesn’t just allow you to monitor already-existing trends. It can predict them as well. 

AI tools can examine past data and patterns of user behavior to generate predictive analytics for targeted organic marketing. 

For instance, using AI-powered predictive models, you can forecast which organic content or organic marketing campaigns are likely to resonate with specific audience segments. 

The tools can also predict who are likely to become high-value customers who can generate significant long-term revenue for your business. As a result, you can tailor your organic marketing efforts to them.

With these AI predictions, you can get the most out of your organic social media marketing campaigns. Complement use of AI this way with the services of a reputable retail or SaaS SEO agency that focuses on optimizing your website. This way, you’ll greatly enhance your online presence, not just on social media but overall, ensuring even more business growth.

6. Image and video recognition  

Artificial intelligence can analyze visual content with great accuracy and efficiency. It uses complex algorithms, machine learning, and neural networks to detect specific objects, settings, emotions, and language in images and videos.

So, how exactly can this help you?

Maintaining your brand’s good image is one benefit. With AI image and video detection, you can identify instances where your brand logos or trademarks are misused and associated with inappropriate content. This allows you to take the appropriate action to protect your reputation on social media.

On top of that, AI can recognize visual similarities between two types of content, allowing you to identify instances of possible copyright infringement and plagiarism. It can show how many times a picture’s text is mentioned in social media postings, and how many times the image itself is referenced. With this real-time monitoring, you can take violators to task and protect your intellectual property. 

AI can also extract emotions from your images and videos. It interprets information like eye contact and facial muscle movements to evaluate an individual’s emotional state. See how Sotrender’s AI model does this:

emotion detection, ai

How can this information help your social media marketing? Well, it can help you create content that’s likely to resonate with your target audience. Analyze the posts that get the highest engagement and see the prevailing emotions of people featured in those images or videos. If the prevailing emotion is “happy,” then that means if you create social content with people in it, you have to make sure they’re smiling or are laughing. With this strategy, you can greatly improve marketing outcomes.

7. Optimization of social media ads

AI is a valuable tool for, not just enhancing your social media organic marketing efforts, but your advertising efforts as well. It leverages key insights and automation to improve social media ad campaigns. 

Here are some relevant AI use cases here:

  • Audience targeting: You can use AI to discover and segment your target audiences based on demographics, interests, and behaviors.
  • Ad creation and personalization: AI-powered tools can help you create and personalize ad content based on customer preferences, trends, and historical performance data. It can generate ad copy, select visuals, and even create custom graphics or animations that are likely to engage your target audiences.
  • Ad placement and bidding optimization: AI algorithms can help you optimize ad placement and bidding strategies in real-time to maximize ad performance and ROI. This includes adjusting bid amounts, selecting the best ad placements, and targeting high-performing audience segments to achieve desired campaign objectives at a lower cost.

See how this can be achieved by using Sotrender’s Ads Optimization:

AI recommendations for optimizing facebook ads
Use Sotrender’s Ads Optimization to optimize your Facebook and Instagram ads by applying recommended ad settings for better results
  • Ad performance monitoring and analytics: With AI, you can get instant updates and data-driven insights on how your ads are performing. It can track important metrics like click-through rates, conversion rates, and return on ad spend. This enables you to quickly identify opportunities and areas for improvement, allowing for data-driven decision-making and continuous optimization of social media ad campaigns.
  • Automated A/B testing: AI can streamline your process of A/B testing to determine the most impactful ad messaging and targeting strategies. As a result, social media marketers like you can improve ad effectiveness.

You can make your social media advertising strategies more efficient, successful, and return on investment-friendly by using AI in social media marketing.


When you use AI in social media marketing and customer service, you can create better outcomes.

With AI in social media, you can monitor real-time trends, provide customer service specifically through automated chatbots, and engage in influencer marketing. You can also moderate content using AI and leverage predictive analytics for targeted organic marketing. AI can help ensure your brand reputation with its capacity to recognize visuals. It can also help optimize your social media advertising efforts.

Overall, with AI technology, you can stay ahead of the competition and create more meaningful connections with your social media audience. Complement it with a powerful social media tool like Sotrender that gives you valuable insights into your strategies, and you can, ultimately, expect business success.

Give Sotrender a go today, free of charge.

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